SKU: 22417037908

Ars Vendendi: Werbung und kommerzielle Praktiken im Mittelalter

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Description

Ars Vendendi: Werbung und kommerzielle Praktiken im MittelalterDie 'Kunst des Verkaufens' war bereits auf mittelalterlichen Mrkten wichtig, da Anbieter und Anbieterinnen von Waren und Dienstleistungen miteinander konkurrierten und ihre Produkte anpriesen. Daher enthalten archologische, schriftliche und bildliche Quellen zahlreiche Hinweise auf die Rhetorik und Praktiken des Verkaufens und Werbens: Zur Schau gestellte Waren, Handwerks und Wirtshauszeichen, Marktschreier und Weinrufer sowie Markennamen, Warenmuster

Die 'Kunst des Verkaufens' war bereits auf mittelalterlichen Märkten wichtig, da Anbieter und Anbieterinnen von Waren und Dienstleistungen miteinander konkurrierten und ihre Produkte anpriesen. Daher enthalten archäologische, schriftliche und bildliche Quellen zahlreiche Hinweise auf die Rhetorik und Praktiken des Verkaufens und Werbens: Zur Schau gestellte Waren, Handwerks- und Wirtshauszeichen, Marktschreier und Weinrufer sowie Markennamen, Warenmuster und Buchkataloge dienten sowohl der Information der Konsumentinnen und Konsumenten als auch der Absatzsteigerung. In Traktaten und Predigten wurde über diese Techniken bereits im Mittelalter kritisch oder satirisch reflektiert. Die Autorinnen und Autoren der in diesem Band versammelten Beiträge präsentieren unterschiedliche Facetten dieser mittelalterlichen Ars Vendendi und stellen sie in einen größeren Kontext. The ¿art of selling¿ was already important at medieval markets, as vendors and suppliers of goods and services competed with each other. Therefore, archaeological, written and pictorial sources contain numerous references to the rhetoric and practices of selling even before 1500: goods displayed on market tables, trades and inn signs, market and wine criers as well as brand names, samples of goods, book catalogues and much more served both to inform consumers and to increase sales. As early as the Middle Ages, tracts and sermons reflected on these techniques theoretically, critically or satirically. The contributions in this volume present a wide range of facets of this medieval Ars Vendendi and place them in a wider context.

EAN: 9783799568999
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Erscheinungsjahr: 16.09.2024
Produktform: Leinen, Gebunden
Redaktion: Ertl, Thomas
Seitenzahl/Blattzahl: 508
Abbildungen: Mit 64 großteils farbigen Abbildungen. Alle Beiträge mit englischen Zusammenfassungen
Keyword: Arbeitsvermittlung; Florenz; Gesundheitswesen; Handel; Inkunabeln; Kommunikation; Künstlersignatur; Marke; Markt; Marktplatz; Mittelalter; Pilgerzeichen; Stadtarchäologie; Textilgewerbe; Verkaufen; Wallfahrt; Werbung; Wirtschaftsethik; kommerzielle Praxis; Ökonomie
Fachschema: Mittelalter~Wirtschaftsgeschichte~Europa / Geschichte, Kulturgeschichte
Fachkategorie: Wirtschaftsgeschichte~Europäische Geschichte: Mittelalter
Länge: 240 mm
Breite: 170 mm
Höhe: 38 mm
Gewicht: 984 gr
Genre: Geisteswissenschaften/Kunst/Musik
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SKU: 22417037908

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Robert Lee
Draper, US
★★★★★ 3
Doesn't give instant results like those videos you see but still works good
Ive been seeing so many videos with different people saying how this stuff works instantly on their lines and bags under their eyes. I thought when I got it it was going to be oily because in those videos it literally looks like they have oil on their face. HOWEVER, this is more like a chapstick texture. I tried to use it on my eye bags as soon as I got it but I swear it almost made them look worse. Those videos showing them getting results instantly just aren't true. I've only been using it for a few days and I do see the lines on my forehead & between my eyes are definitely less noticeable so it is doing something so far! My bags however it's just done nothing noticeable for YET. That will probably take a couple weeks to show results. So long story short, if you're thinking about buying this thinking you're going to get the results from those videos going around you'll be disappointed but it does still give results. I will probably update after a couple weeks or however long it takes for my bags under my eyes to go away or to at least see results. My lines on my face aren't very prominent but my bags under my eyes are so we'll see. Also this product isn't greasy I have an oily T zone and this doesn't make my face oily at all. If you don't like how it feels when you rub the stick on your face then use your hands and rub the product in to the skin and it will completely absorb the product.
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Reviewed in the United States on January 1, 2026
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TheFaceLadyG
Carnegie, US
★★★★★ 5
One of the Most Useful Skincare Products I Own
Title: One of the Most Useful Products for Mature Skin — Smooths, Protects, and Works Beautifully Under Makeup At 52 with post-menopausal dry, mature skin, I’m always looking for products that don’t just sit on the surface, but actually improve how my skin looks and behaves throughout the day. This surprised me in the best way. This is not a treatment product, and it’s important to set that expectation upfront. This is a barrier-supporting, smoothing balm, and when you use it for what it is, it performs exceptionally well. The texture is where it really wins. It’s a solid balm stick, but it glides effortlessly without dragging or pulling on the skin, which is critical for more delicate, mature areas. It melts just enough on contact and leaves behind a smooth, lightweight, conditioned finish that feels nourishing without being greasy or heavy. From a formulation standpoint, this is built around silicones and emollients that give an immediate soft-focus effect, combined with oils and butters that help reinforce the moisture barrier. There’s also adenosine for long-term wrinkle support and collagen extract for conditioning, though this is not going to rebuild collagen or act like a corrective serum. What it does do extremely well is improve the appearance of the skin instantly. It softens fine lines, reduces that dry, crepey look that can show up midday, and adds just enough slip and hydration to make the skin look healthier and more refined. Where I really love this is under makeup. It creates a smooth, hydrated base that helps foundation sit better and prevents it from catching on dry areas. It doesn’t pill, it doesn’t break anything down, and it adds that subtle cushion that mature skin really benefits from. I’ve also used it over makeup for touch-ups, and it works just as well without disturbing what’s underneath. This has quickly become one of those products I keep within reach because it’s so practical. It’s not about transformation — it’s about maintenance, comfort, and immediate visual improvement, which, for mature skin, is often exactly what you need. No irritation for me, and it layers seamlessly with the rest of my routine.
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Reviewed in the United States on May 5, 2026
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DETRA JOHNSON
Waukegan, US
★★★★★ 5
Consistency is the key
This product is amazing. You have to keep in mind that it doesn’t give instant results. However, consistent use will reveal wonders. I use my whole stick before I started to see results. When my stick was gone, is when I looked in the mirror and I was shocked. My forehead was tighter and lifted. My under eye bags had disappeared, and my eyes looked tighter. My skin was just so youthful looking. So I was like OK!! I need to order another one, I swear I didn’t think it was working at all until the sticker was gone. And I just woke up one morning and noticed a huge difference. I wonder if the changes will last?
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Reviewed in the United States on May 25, 2026
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Amazon Customer
West Palm Beach, US
★★★★★ 4
The balm stick needs to roll all the way to the top
Overall I like the product itself I think its very moisturizing and it does seem to help the appearance of wrinkles however I think for the cost its pretty wasteful in the application. The rollup stops and there is still a ton of product on the bottle. I had to dig it out with my finger for a good 2 weeks worth of product I dont understand why it doesnt roll all the way to the top..
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Reviewed in the United States on June 1, 2026
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Lex
Phoenix, US
★★★★★ 5
Great sunscreen
Size: 2.82 Fl Oz (Pack of 1)
No white filmy cast. Soothing and easy to apply.
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Reviewed in the United States on June 6, 2026

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