SKU: 5009946846

B2B Wirkungsmarketing

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Description

B2B WirkungsmarketingZum ersten Mal liefert ein Buch ber B2B Marketing das umfassende Know how, mit dem Sie Ihr B2B Marketing in den Blue Ocean der Einzigartigkeit fhren. Noch nie zuvor wurde traditionelles Marketing Wissen mit den neuen Technologien, Digitalisierung und KI verbunden. Das ist ein echter Gamechanger. Denn es erklrt, wie man B2B Marketing im industriellen Mittelstand zu einem wirkungsmchtigen Wachstumsmotor aufbaut. Es richtet sich an CEOs, Geschftsfhrer,

Zum ersten Mal liefert ein Buch über B2B-Marketing das umfassende Know-how, mit dem Sie Ihr B2B-Marketing in den Blue Ocean der Einzigartigkeit führen. Noch nie zuvor wurde traditionelles Marketing-Wissen mit den neuen Technologien, Digitalisierung und KI verbunden. Das ist ein echter Gamechanger. Denn es erklärt, wie man B2B-Marketing im industriellen Mittelstand zu einem wirkungsmächtigen Wachstumsmotor aufbaut. Es richtet sich an CEOs, Geschäftsführer, Vertriebsleiter und Marketingverantwortliche aus der mittelständischen Industrie. Viele von ihnen sind Ingenieure, Techniker oder MINT-Absolventen, brillante Köpfe in ihren Technologien, aber mit einer gefährlichen Schwäche: Sie unterschätzen die Macht des professionellen Marketings. Dennoch entscheiden sie darüber und lassen ihre Unternehmen mit Pseudomarketing im Mittelmaß tief im Red Ocean der Austauschbarkeit versinken. Mit fatalen Konsequenzen. Für sich selbst. Für uns alle. Vorsicht! Es versteht sich auch als Streitschrift. Denn die Hybris der Ingenieure, ihr Hochmut gegenüber Marketing, schadet nicht nur ihren Firmen, sondern unserer gesamten Volkswirtschaft. Jedes Jahr werden Abermilliarden verwirkt, weil sie als Entscheidungsträger über Marketing befinden und dabei an typischen 22 populären Glaubenssätzen festhalten. Sie glauben, Marketing zu verstehen. Oder halten es für unwichtig. Oder delegieren es von sich weg. Das Buch schmerzt zuweilen, weil es schwerwiegende Denkfehler offenlegt. Doch es sind Heilungsschmerzen. Die sind notwendig, denn sie eröffnen Verantwortlichen den Weg zu verborgenen Marktpotenzialen und gigantischen Wettbewerbsvorteilen. B2B-Wirkungsmarketing ist eine neue (alte) Denkschule im B2B-Marketing. Es ist B2B-Marketing "Made in Germany." Fundiert, analytisch, genau, klar!

EAN: 9783848259298
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 1. Auflage, 25001
Erscheinungsjahr: 25.05.2025
Redaktion: Halfar, Georg
Auflage/Ausgabe: 1. Auflage
Seitenzahl/Blattzahl: 608
Keyword: B2B Marketing; Industrie-Kommunikation; Leadgenerierung im B2B; Online Marketing Mittelstand; Vertriebsstrategie Mittelstand
Länge: 226 mm
Breite: 175 mm
Höhe: 41 mm
Gewicht: 1209 gr
Produktform: Gebunden
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SKU: 5009946846

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4.5 ★★★★★
Based on 7 reviews
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K
Verified Purchase
Kindle Customer
Lake Worth, US
★★★★★ 4
So good and great price!
Flavor Name: Prickly Pear, Size: 25.4 Fl Oz (Pack of 1)
It taste good and what a great price! However it tastes very different than the Monin brand that I love. To me it taste a lot like the DaVinci cherry which btw is so YUMMY. Its not bad just different.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 17, 2026
G
Verified Purchase
GIRLY
Battle Creek, US
★★★★★ 5
Best ever
Flavor Name: Banana Bread, Size: 25.4 Fl Oz (Pack of 1)
I’ve tried a few others brands. This one is the best. I’ve drank flavored coffee for years. Banana bread is 10 star worthy, rich in flavor and it doesn’t take a lot. Very smooth. I like it alot. I’m not looking for another brand because I already know where it’s good. I don’t mess around with my coffee ☕️ 🍌 🌰 🍞
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Reviewed in the United States on May 16, 2026
D
Verified Purchase
DávÏd Árí ÁmÏr
Fort Morgan, US
★★★★★ 5
Try it in a carrot cake, it is yummy!!!
Flavor Name: Chai Tea Concentrate, Size: 25.4 Fl Oz (Pack of 1)
I have without question been extremely happy with all of the DaVinci syrups, and products I have purchased. This chai syrup really was perfect for making chai lattes for my wife, and adding some chai flavor to other drinks, and I even used it in some cheesecake frosting, and inside of a carrot cake recipe, and it was perfect. I strongly suggest that you try it in carrot cake, and in other things like frosting. The chai carrot cake I made ended up being the perfect compliment to a nice cappuccino. I made a bunch of cupcakes using the carrot cake mix with the chai,and the chai cream cheese frosting, and with a nice coffee made the coffee taste better, and the carrot cake complimented the coffee perfectly. I have made them a few times now, and will say don't overdo and put too much frosting onto the carrot cake, and it is something I can't recommend enough. I actually have been using it more it making baked goods, and little desserts more then for chai lattes even. It just really works perfectly in them.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 8, 2026
S
Verified Purchase
Shannon
Chelsea, US
★★★★★ 5
Great deal! Yummy!
Flavor Name: Blue Raspberry, Size: 25.4 Fl Oz (Pack of 1)
Using for our dirty soda bar, this brand is a delicious addition to our flavors! Nice bottle, great price!
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Reviewed in the United States on May 27, 2026
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Verified Purchase
Nicholas
Lowell, US
★★★★★ 4
Comparing to the coffee giant version
Flavor Name: Brown Sugar, Size: 25.4 Fl Oz (Pack of 1), Flavor Name: Brown Sugar, Size: 25.4 Fl Oz (Pack of 1)
Starbucks comparison (from a personal standpoint): I’m fortunate enough to have a bottle of Starbucks Brown Sugar. Problem is, I’m almost out. Looking around at some alternative options, and reading the reviews- I see some saying this is a good substitute. Because I happen to have the syrup on hand, I figured I should see if it is, because it would be great given the low cost of DaVinci syrup. This picture I’m attaching is just to see the color difference. Consistency wise, the DaVinci syrup is much lighter, more runny. The Starbucks is definitely a thicker liquid, that runs much slower. Flavor is the big one: DaVinci is lighter on taste, and sweeter. The best way to describe the flavor is comparing DaVinci’s to 100% real maple syrup that’s been diluted down with water. It’s good, but not really similar (in my opinion) to Starbucks Brown Sugar. Starbucks is more smokey in flavor, more strong/bold. My drinks are made using espresso, oak milk, cinnamon powder, and ice. I made my drink the same way, but used DaVinci Syrup this time. I found that the same amount of syrup that I use for the Starbucks, didn’t feel like it had a strong enough flavor. What did I do? I added an extra ounce of DaVinci hoping to get a stronger flavor. The problem is, DaVinci is more sweet than the Starbucks syrup (in my opinion) and ended up making my drink taste too sweet. It’s sweet enough that I’m not going to finish drinking it. I’m not knocking the DaVinci syrup itself. I think it’s a good brand and a good flavor. It’s just not the flavor I was hoping would solve my issue for a Starbucks imitation. I would encourage anyone to still try this syrup, but do so to enjoy it for being its own flavor.
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Reviewed in the United States on January 18, 2026

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