SKU: 66059546246

Journalismus und PR

Sale price$24.30 Regular price$27.00
Save 10%

Pay in installments of $6.75 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 26 - Jul 31

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Journalismus und PRDas Verhltnis zwischen Journalisten auf der einen und Kommunikationsverantwortlichen von Unternehmen Organisationen auf der anderen Seite gilt als kompliziert. Letztere fhlen sich durch entsprechende Berichterstattung hintergangen, Journalisten sehen sich durch Einflussnahme und Material manipuliert. Dabei verstehen sich viele Verantwortliche in Kommunikationsabteilungen als Dienstleister der Medien. Journalisten erklren sich dagegen gerne als

Das Verhältnis zwischen Journalisten auf der einen und Kommunikationsverantwortlichen von Unternehmen/Organisationen auf der anderen Seite gilt als kompliziert. Letztere fühlen sich durch entsprechende Berichterstattung hintergangen, Journalisten sehen sich durch Einflussnahme und Material manipuliert. Dabei verstehen sich viele Verantwortliche in Kommunikationsabteilungen als Dienstleister der Medien. Journalisten erklären sich dagegen gerne als moralische Wächter. Das Buch beleuchtet unterschiedliche Themenfelder im Miteinander von Journalismus und PR. Arbeitsweisen und Berufsbilder werden verglichen, Spannungsfelder beleuchtet, Erwartungshaltungen eingeordnet und Chancen ausgelotet. Die Fachlektüre zeigt auf, wie unterschiedlich die Organisationsstrukturen und Herangehensweisen an Themen und Tools trotz aller "handwerklichen" Gemeinsamkeiten sind. Neben Forschungsergebnissen zur Krisenkommunikation in Pandemiezeiten und den Auswirkungen auf beide Seiten, dem Einfluss von Social Media oder dem brisanten Thema ¿bezahlte Pressereisen¿ legt das Buch Wert auf aktuelle Beispiele und Nähe zu den handelnden Protagonisten. So kommen die erfahrene Kommunikationsexpertin Claudia Oeking, der ehemalige Regierungssprecher Béla Anda und der Leiter Kommunikation beim Deutschen Handballbund Tim Oliver Kalle zu Wort. Als Grenzgänger erklären sie ihre Sicht auf beide Seiten. Einen Blick über den deutschen Tellerrand hinaus ermöglichen Interviews mit Auslandskorrespondenten: Lena Bodewein und Holger Senzel (beide ARD-Hörfunk) sowie Normen Odenthal (ZDF) berichten von ihren Arbeitsabläufen, der Stellung der Journalisten, Einfluss von PR-Material und Corporate Publishing und die Auswirkungen von Social Media auf ihre Arbeit in Südostasien/Südpazifik. Ein weiterer Schwerpunkt liegt auf dem Thema Newsroom. Hier werden Arbeitsweisen, Berufsbilder und Tools in Redaktionen und in der Unternehmenskommunikation anhand von Praxisbeispielen gegenübergestellt. Zudem werden die unterschiedlichen Strukturen bei Change Management und Innovationsmanagement thematisiert. Abschließend erfolgt der differenzierte Blick auf den Einsatz von Social Media im Journalismus und in der PR. Dieses Buch richtet sich an Journalisten und PR-Verantwortliche, Studierende beider Fachrichtungen und interessierte Leser.

EAN: 9783869625010
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Erscheinungsjahr: 12.07.2023
Produktform: Kartoniert
Autoren: Wiske, Jana & Kaiser, Markus
Seitenzahl/Blattzahl: 247
Keyword: Arbeitsweisen; Chancen; Journalismus; Public Relations; Spannungsfelder
Fachschema: Öffentlichkeitsarbeit~PR~Public Relations~Journalismus - Journalist~Publizistik / Journalismus
Fachkategorie: Public Relations~Medienwissenschaft: Journalismus, Presse und Journalismus
Text Sprache: ger
Verlag: Herbert von Halem Verlag, Halem, Herbert von, Verlagsgesellschaft mbH & Co. KG
Länge: 214 mm
Breite: 145 mm
Höhe: 17 mm
Gewicht: 317 gr
Genre: Sozialwissenschaften/Recht/Wirtschaft
Herkunftsland: DEUTSCHLAND (DE)
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 66059546246

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.0 ★★★★★
Based on 19 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
M
Verified Purchase
Maria Fernanda Rojas Mejia
Lake Worth, US
★★★★★ 5
Soft, fluffy and surprisingly comfortable
Color: White, Size: Queen (Pack of 2), Color: White, Size: Queen (Pack of 2)
I really liked these pillows. I tried to show different things in my photos because I wanted people to see the details: the design, how fluffy they are, and how full and thick they actually look. They are so full that the pillowcase even looks tight once you put it on, which I actually loved because they look luxurious and well-filled. At first glance they look very thick and high, but once you lay down they feel soft and fluffy instead of hard. They adjust comfortably and feel very cozy whether you’re sleeping, relaxing, or even reading before bed. I think they offer a really good balance because they feel supportive without being stiff. Of course, pillow preference is very personal—some people like lower pillows and others like higher ones—but for someone who likes fuller pillows that are still soft and comfortable, these are great. They are spacious, cozy, and feel like a very good purchase overall. I honestly don’t have any complaints so far. Definitely happy with them.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 15, 2026
R
Verified Purchase
RF
Alexandria, US
★★★★★ 5
Great quality pillows. Very difficult wrapping.
Color: White, Size: King (Pack of 2)
The Pillows are the real deal. Very fluffy but with good support. I was surprised by the weight of the box they came in, pretty heavy so you know there’s good quality pillows inside. The one negative is that the pillows are packed in very very tight plastic because they come compressed. But the thing is, it’s really a chore to open them. You have to be careful not to cut through the plastic to the material, but the plastic is put on so incredibly tight that it’s even hard to get your finger underneath. But I found a way to open them. Near the top, insert A very flat metal ruler as far in as you could get it. Then cut through the plastic that’s above the metal ruler. That prevents a sharp tool from damaging the pillows. As you get through the plastic above the ruler, keep pushing the ruler further down into the package. Believe me, this simplifies what could be a very difficult unpacking. I am very surprised that the company that makes them does not insert the type of opener that you find on boxes you receive in the mail or even packages that you get from the grocery store where you just pull a tab and that opens the package. These are really good pillows, but you must be very careful about using a sharp object when opening the box and when trying to cut through the plastic. I am a strong man and have the tools needed, a very flat metal ruler, and a box cutter, knife, or razor. Good luck. !!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 5, 2026
S
Verified Purchase
Starr Charles
Waukegan, US
★★★★★ 5
These hold up very well
Color: White, Size: Standard (Pack of 2)
I have NO luck with pillows. I’ve been in stores & tried them. They seemed ok there. At home, nope. I’ve been getting headaches & neck aches from lousy pillows. I’ll change one, a few nights relief. It doesn’t help that I’m prone to headaches. After reading about different pillows, I settled on these. The reviews were better than so many different ones I was looking at. Including high priced & brand names. I bought the standard size. When I saw, “Customers Usually Keep This”, I kept my fingers crossed. When I received them, I took one out of the package & put my head on it & thought, oh no! This is too hard! I tried it again. Ok….. I slept on it & haven’t had any pains since. It’s soft but firm enough to keep my head from sinking & messing up my neck. I don’t move. No more flipping my pillow over. My head doesn’t go below my neck anymore! This has been 2 months now, but it hasn’t changed at all. I wake up happy, not complaining. No more pains or headaches. This saved me from losing days with a heating pad or an ice pack. The price was excellent for 2 pillows. I can’t believe a blind buy was the answer! These are incredible. Finally, something worked for me.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 13, 2026
X
Verified Purchase
Xander King
Belleville, US
★★★★★ 5
Awesome Pillows!
Color: White, Size: King (Pack of 2)
These pillows are super soft! I love them. I bought them when I caught a bad cold and needed to prop myself up. Worked so great! Definitely give these pillows a try. They're very reasonably priced too.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 29, 2026
M
Verified Purchase
Monica
Bozeman, US
★★★★★ 5
Super comfortable!!!!
Size: Queen - Pack of 2, Style: Medium, Configuration: Pillow
They are super soft and large; they come vacuum-sealed and expand very quickly. They aren't heavy, and they are incredible for sleeping and watching TV in bed.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 4, 2026

recommand products