SKU: 38610690911

Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances

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Description

Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner StancesHone Agile Product Owner Behaviors that Lead to Marketplace Winners Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world class agile product development, reflecting

Hone Agile Product Owner Behaviors that Lead to Marketplace Winners

Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts.

Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products.

  • Replace negative product owner behaviors with approaches that lead to excellence
  • Represent customers more empathetically and effectively
  • Connect customers, values, and features more coherently
  • Tell better stories, set clearer goals, and create more valuable roadmaps
  • Innovate business models, run better experiments, and scale products more successfully
  • Make more successful decisions, involve the right people, and rely on better data
  • Become a great agile collaborator, across governance, budgeting, contracting, and beyond
  • Influence customers, users, stakeholders, and teams to improve your overall effectiveness
  • Optimize every organizational role related to product ownership

Product owners, managers, and team leads will find this guide indispensable along with Agile/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.

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SKU: 38610690911

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PublicMe
Lexington, US
★★★★★ 5
Really Happy With These Pillows!
Color: Blue, Size: Queen(2 Pack)-20'*30'
**Review: Really Happy With These Pillows!** I purchased these pillows and couldn’t be happier! First – they’re cool on *both* sides—finally! I’m not sure why that’s so rare (probably to cut costs), but these actually have cooling material on both sides, and it works really well. Second – the venting around the center helps keep them from getting hot at night. A nice touch that makes a difference for hot sleepers. However, the third feature is the best: the filling. Like many adjustable pillows, you can add or remove the fill, and these come with a small extra bag. The base amount was just right for most people. I had to remove some for my wife but added a bit more to mine. The fill itself is excellent—soft but supportive. You sink into it, but don’t hit bottom. These pillows also have a good weight to them, so they don’t feel cheap. They fluff up great and seem very well made. I followed the recommended dryer run when I first received them and had no odor issues at all. Highly recommend!
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Reviewed in the United States on August 25, 2025
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Steve Texas
Belleville, US
★★★★★ 5
Awesome Pillows
Color: Blue, Size: King(2 Pack)-20'*36'
AWESOME, they actually stay cool!!! Extra foam to firm and great instructions how to remove foam and make softer. Fantastic product
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Reviewed in the United States on April 16, 2026
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David Hendrix
Pawtucket, US
★★★★★ 4
Very fluffy and comfortable.
It only stays cool for a few minutes. It is a very comfortable pillow.
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Reviewed in the United States on December 13, 2025
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Cookie
Grantham, US
★★★★★ 5
Double Sided Cooling Pillow
Color: Blue, Size: King(2 Pack)-20'*36'
I truly love these pillows. They are sent with extra filling so if their not firm enough you can add more and if their to firm you can remove some. You can make these pillows to your liking. They fluff right back up. Their comfortable and you really get your moneys worth. I love them.
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Reviewed in the United States on January 31, 2026
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Mark
Lexington, US
★★★★★ 5
Fantastic pillows
Color: Blue, Size: Standard(1 Pack)-20'*26'
Fantastic pillows----never get headaches like others
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Reviewed in the United States on April 29, 2026

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