SKU: 95148433033

Marketing Fundamentals & Principles

Sale price$22.45 Regular price$24.95
Save 10%

Pay in installments of $6.24 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 21 - Aug 26

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Marketing Fundamentals & PrinciplesCOURSE OVERVIEW: Welcome to the Marketing Fundamentals & Principles course, where we will embark on a journey through the evolution, key concepts, and strategies of marketing that are crucial for business success in today's dynamic marketplace. Throughout this course, we will delve into various aspects of marketing, from its historical roots to modern day digital strategies, ethical considerations, and performance measurement metrics. To start, we

COURSE OVERVIEW:

Welcome to the Marketing Fundamentals & Principles course, where we will embark on a journey through the evolution, key concepts, and strategies of marketing that are crucial for business success in today's dynamic marketplace. Throughout this course, we will delve into various aspects of marketing, from its historical roots to modern-day digital strategies, ethical considerations, and performance measurement metrics.

To start, we will explore the evolution and history of marketing, tracing its origins from simple trade to sophisticated marketing practices in the digital age. You will gain insights into the importance of marketing in business, understanding how effective marketing strategies can drive brand awareness, customer acquisition, and revenue growth.

Key concepts and terminology in marketing will be covered, providing you with a foundational understanding of terms such as target market, positioning, branding, market segmentation, and the marketing mix. We will discuss different marketing concepts and philosophies, including production orientation, product orientation, sales orientation, and societal marketing orientation.

Market segmentation and targeting are essential strategies in marketing, and we will delve into techniques for identifying and segmenting target markets based on demographic, psychographic, behavioural, and geographic factors. You will learn how to tailor marketing efforts to specific customer segments for maximum impact.

The marketing mix, often referred to as the 4 Ps of Marketing (Product, Price, Place, Promotion), will be thoroughly explored, including product development, pricing strategies, distribution channels, and promotional tactics. We will also discuss consumer behaviour and decision-making processes, understanding how consumers make purchasing decisions and the factors that influence their choices.

Market research and analysis play a crucial role in developing effective marketing strategies, and we will cover techniques for conducting market research, analysing data, and using insights to inform marketing decisions. You will learn about branding and positioning strategies, product development and innovation, pricing strategies and tactics, distribution channels, logistics, and promotional strategies and campaigns.

In today's digital age, digital marketing and online presence are essential components of any marketing strategy. We will explore digital marketing channels, social media marketing strategies, and the importance of maintaining a strong online presence to reach and engage modern consumers.

Ethical considerations and regulations in marketing will also be discussed, highlighting the importance of ethical marketing practices, consumer privacy, data protection, and compliance with marketing regulations and standards.

Finally, we will delve into marketing metrics and performance measurement, understanding how to track and evaluate the success of marketing campaigns, initiatives, and overall marketing efforts.

By the end of this course, you will have a solid understanding of marketing fundamentals and principles, equipping you with the knowledge and skills to develop effective marketing strategies, engage customers, drive business growth, and navigate the complex landscape of modern marketing practices.

Top of Form

LEARNING OUTCOMES:

By the end of this course, you will be able to understand the following topics:

·       Evolution and history of marketing

·       Importance of marketing in business

·       Key concepts and terminology in marketing

·       Marketing Concepts and Philosophy

·       Market Segmentation and Targeting

·       Marketing Mix (4 Ps of Marketing)

·       Consumer Behaviour and Decision-Making

·       Market Research and Analysis

·       Branding and Positioning Strategies

·       Product Development and Innovation

·       Pricing Strategies and Tactics

·       Distribution Channels and Logistics

·       Promotional Strategies and Campaigns

·       Digital Marketing and Online Presence

·       Social Media Marketing

·       Marketing Ethics and Regulations

·       Marketing Metrics and Performance Measurement

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 95148433033

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.9 ★★★★★
Based on 9 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
C
Verified Purchase
Campbell1951
Lowell, US
★★★★★ 5
Great Shorts
Size: 38, Color: Grain Twill
Ok.... I have bought these several times, the shorts aren't wearing out or tearing, I am losing weight,.... I like these shorts so much, I keep buying them in my new size... Every size (44 42 40 and 38) has fit well, good length, and are comfortable... Pockets are functional, left side fits my smart phone... Yes, I will buy them again....
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
G
Verified Purchase
GradyW
Lake Worth, US
★★★★★ 4
Lightweight and comfortable
Size: 42, Color: Kangaroo, Size: 42, Color: Kangaroo
The fit is just right and they're very comfortable. This is the second pair I've bought and the review could easily be for both pairs. The only difference between them is the color. I deducted a star because they really need at least 2 more belt loops. Why do manufacturers skimp on something that would be so inexpensive to do right? The belt loops on either side of the front button are 11 inches apart. Ideally they'd be at most 5 or 6 inches apart. Anyway, these will be the shorts I wear to do my yard work. I can put my phone in the right hand cargo pocket and know that the Velcro closure won't let it fall out while I'm working. My keys will go in the left side cargo pocket. I'd definitely buy them again. The price is right and they are comfortable to wear.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 12, 2026
B
Verified Purchase
BW
Alexandria, US
★★★★★ 5
Very well designed shorts!
Size: 36, Color: Gunmetal
Bought one pair awhile ago, and now buying several more. Great relaxed fit, very comfortable, good fabric weight AND pockets not designed by morons - actually so easy to store and retrieve wallet and phone unlike Dockers and Izod and other cargo shorts I've purchased in the past. So comfortable and well designed. They're cut a little large for the stated size - but not necessarily a bad thing, and waist has a little bit of stretch. Love them!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 22, 2026
D
Verified Purchase
Dennis L
Charlottesville, US
★★★★★ 5
Once you put them on, you will know you made the right decision
Size: 38, Color: Medium Tint Denim
Absolutely perfect in every way. Staring either the very reasonable price, the true to size fit, and quality. Hip pockets are deep, and can come in handy. Most don’t know that Wrangler actually started in 1904 as a company called Blue Bell, and later renamed Wrangler. Well established and a long history of top quality clothing. Although you may find another company selling for a bit less, that’s what you’ll get……Less !!?
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 2, 2026
E
Verified Purchase
Erik
Natrona Heights, US
★★★★★ 5
Good shorts but they run big
Size: 38, Color: Dusty Olive
I've been losing weight and picked these up in my new size (38). It turns out these are cut for a generous American midsection, and have an elastic fit in the waist, so you can (and probably should!) safely go down a size. I got mine in 34 instead and they fit great.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 22, 2026

recommand products