SKU: 154287878

Decoding the New Consumer Mind: How and Why We Shop and Buy

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Decoding the New Consumer Mind: How and Why We Shop and BuyTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.



Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/31/2014
ISBN: 9781118647684
Pages: 214
Weight: 0.88lbs
Size: 9.13h x 6.30w x 0.85d

Review Citations: Choice 09/01/2014 pg. 125
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SKU: 154287878

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Elaine li
Phoenix, US
★★★★★ 5
VERY EFFICIENT MATERIAL
Format: Paperback
It's the most efficient material to prepare the test.
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Reviewed in the United States on April 1, 2020
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ThereseHazzard
Lake Worth, US
★★★★★ 5
All around helpful---worth the money!
Format: Paperback
This guide has been most helpful for all the folks I help prepare for the iTEP test! It gives insight into what each section of the test is looking for along with examples and great tips about actually TAKING the test. In the Writing and Speaking sections, it also gives sample scores and comments from the Master Grader which is very helpful too.
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Reviewed in the United States on August 9, 2019
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Thomas J. Shandorf
Bozeman, US
★★★★★ 5
Comprehensive, clear and coherent!
Format: Paperback
The iTEP Practice Guide combines a no-nonsense approach to the specific iTEP tests and at the same time offers exercises that task the student with what they need to know. Exercises not only serve the purpose of scoring well, but the overall approach is communicative competence. We use the text in our group and one-to-one classes with very positive--and lasting--results.
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Reviewed in the United States on July 23, 2019
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Sarah Sofía Ortiz Campos
Port Orchard, US
★★★★★ 1
No recomiendo
Format: Paperback
Muy malo, no vine completo, además se demoró mucho más de lo que decía al momento de comprarlo. Solo aplazaban la fecha de entrega sin consultar cómo afectaba al cliente. Yo tuve que presentar el examen sin el libro, porque no llegó en la fecha que decía al comprarlo y después se cambió 3 veces la fecha, casi cumpliendo el mes.
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Reviewed in the United States on December 30, 2025
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Anthony H.
Natrona Heights, US
★★★★★ 5
Simply easy to learn from
Format: Paperback
What an amazing book! Very easy to learn different languages, and it also simple for kids to learn from. My kids have been learning and having fun with showing me what they’ve learn. So glad I brought this I recommend this for anyone
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Reviewed in the United States on March 22, 2026

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