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Description
Convergence MarketingOffering a common language, better processes, and a set of practical tools, Convergence Marketing is a real world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 02/03/2009
ISBN: 9780470164938
Pages: 187
Weight: 0.70lbs
Size: 9.00h x 6.10w x 0.90d
Review Citations: Reference and Research Bk News 05/01/2009 pg. 121
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4.1 ★★★★★
Based on 25 reviews
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Product Reviews
★★★★★ 5
Amazing jeans! My daughter loves them!
Size: 7 Slim, Color: Washed Blue, Size: 7 Slim, Color: Washed Blue
My daughter is really slim but tall. She is 7 about 50 pounds. She loves them and I’m so happy because all the other jeans that I buy I have to return cuz they are all too big on her. The jeans are stretchy and feel much more expensive for the price! Great quality! I will be ordering more for sure!
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Reviewed in the United States on April 14, 2026
★★★★★ 4
Beats Name Brands Jeans 👖
Size: 14, Color: Washed Blue
These pants are good for $12.78 you can’t beat that only thing is the legs are a bit too long. Good quality jeans beats name Brand jeans that’s why I gave 4 stars not five stars she will grow in to them.
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Reviewed in the United States on June 11, 2026
★★★★★ 5
Happy customer
Size: 14 Slim, Color: Washed Blue
My girl absolutely loves the jeans!!!! I sized up for her just incase and I’m glad I did because they fit her perfectly!!!!!!!! I sized up for her height! Perfect length!!!! Great quality!!!! Great price!!!! Jeans look just like they are pictured online!
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Reviewed in the United States on December 19, 2025
★★★★★ 5
Cute jeans
Size: 12, Color: Washed Blue, Size: 12, Color: Washed Blue
Bought these jeans for my daughter and they fit great! The material is thick, which is nice even in warm weather. They look just like the photo and have a great length to them. Very comfortable and stretchy . She loves them!
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Reviewed in the United States on October 16, 2025
★★★★★ 5
FANTASTIC FIT
Size: 16 Plus, Color: Washed Blue
I'm a 4'7" , 65 year old woman. Due to abdominal issues I needed jeans that give that extra something on the waist. I've tried on just about every brand of jeans ranging in size from adult/junior 6 to 12. If they fit on the legs the waist was huge. If they fit on the waist the legs and butt had enough room for me and a friend. I was resigned to wearing yoga pants and leggings with big shirts. My son mentioned that he loved the Amazon basics men's dress slacks, so I figured why not. First I looked at women's and juniors, and I knew from the measurements that I was still stuck. Then I remembered that about 15 years ago I'd buy girls pants (I was a size 12 in kids at the time) Looking at the sizes I knew a 12 was way too small, then I saw the 16 plus. With hesitation I bought them. Well glory be miss Agnes, THEY FIT. Comfortable, real jeans again. Sure, I have to take them up about 6 inches, but that's fine, not a problem. I'm just so happy to have real jeans again !!!
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Reviewed in the United States on November 30, 2023