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Description
Reset: Business and Society in the New Social LandscapeAs consumers, our access to and appetite for information about what and how we buy continues to grow. Powered by social media, we scrutinize the companies behind familiar products and are disappointed when their actions do not meet our expectations. With citizens acting as 24 7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity. Control of the corporate narrative has
As consumers, our access to--and appetite for--information about what and how we buy continues to grow. Powered by social media, we scrutinize the companies behind familiar products and are disappointed when their actions do not meet our expectations. With citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity. Control of the corporate narrative has shifted to engaged stakeholders in the new social landscape, requiring a radical change to company practices. James Rubin and Barie Carmichael provide a strategic roadmap for businesses to navigate the new era, rebuild trust, and find their voice. Reset traces the global decline of trust in business at the same time that the public's expectations for business's role in society are rising. Today, businesses must bridge this widening gap, which requires strategic solutions anchored in a critical outside-in understanding of the stakeholder footprint of the business model. C-suite executives who proactively mitigate the negative social impacts inherent in their business models, strategies, and operations can find win-win solutions that not only benefit both their business and society, but also enable sustainable growth in the challenging new social landscape. Rubin and Carmichael offer case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. Reset is an essential guide to navigating the pitfalls and taking advantage of the opportunities of the reset.Binding Type: Hardcover
Publisher: Columbia Business School Publishing
Published: 01/09/2018
ISBN: 9780231178242
Pages: 272
Weight: 0.95lbs
Size: 8.60h x 5.80w x 1.10d
Review Citations: Booklist 01/01/2018 pg. 25
Choice 07/01/2018
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4.5 ★★★★★
Based on 24 reviews
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Product Reviews
★★★★★ 5
Barkbox Betty
Color: Betty Bigfoot
A lot smaller than pictured. Still like it. Durable. Dog likes to carry toy around. Dog is 70 lbs and a heavy chewer and toy has lasted.
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Reviewed in the United States on May 9, 2026
★★★★★ 5
Fave dog toy!
Color: Betty Bigfoot
Great toy! My dog prefers the ball inside which is great for chewing on, bouncing, and playing fetch. Very thick rubber, lasts a good while. The outside cover is pretty tough, but for those who like a challenge it should last a little while. It really depends on how determined and fierce the dog is about chewing! We’ve had 3 of them. We always keep a back up for when one expires!!
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Reviewed in the United States on May 25, 2026
★★★★★ 5
Perfect for Heavy Chewers—Huge Hit in Our House!
Color: Aurora Beast
This toy is an absolute favorite in my house! My dogs are usually pretty picky and can destroy most toys within minutes, but this one has seriously impressed me. It’s super durable while still being soft enough for them to carry around and cuddle with.
They’re completely obsessed—whether they’re chewing on it, tossing it around, or just walking around proudly with it in their mouths. It keeps them entertained for a long time, which is a huge win.
Definitely worth it if you have strong chewers and want something that actually lasts. I’ll be buying more from this line for sure!
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Reviewed in the United States on April 4, 2026
★★★★★ 5
SUPERB FOR AGGRESSIVE CHEWERS
Color: Betty Bigfoot
Our Silver Lab, Theo, is a VERY aggressive chewer who loves destroying balls! We bought Barkbox Betty for Theo’s Birthday, and it was almost a week before Theo removed the cover when he discovered the ball inside and he loves it! And it’s tough design seems to be holding up! Eager to figure out if it floats!
We will definitely buy this high quality toy again!
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Reviewed in the United States on February 22, 2026
★★★★★ 4
Too hard and heavy.
Color: Fowl Play
Very cute idea but my dog was not at all interested. It’s too hard for her to chew on. She didn’t even care enough about it to rip the outside. It’s hard and heavy. I will stick with the non-super chewer bark toys. They don’t last as long, but she loves them.
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Reviewed in the United States on September 2, 2025