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Description
Global Strategy, 5e (eBook)Overview: The worlds best selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. ISBN: 9798214344669 Edition: 5 Publisher: Cengage Format: Digital GUST Course: MGMT 490
Overview: The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy.
ISBN: 9798214344669
Edition: 5
Publisher: Cengage
Format: Digital
GUST Course: MGMT 490
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