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Description
The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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4.2 ★★★★★
Based on 28 reviews
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Product Reviews
★★★★★ 1
Weird garbage
Size: 12 Long, Color: Iced Blue Light Wash
Very strange fit, saw the reviews about weird fit but so many others said great fit so that's on me. Got them for under 10 bucks so hard to complain..... however..... Got 12 Long. They are at least a size too big but I generally do that to accommodate shrinking especially length. On what planet these would be considered long I dunno. I'm only 5'8". If you pull them up to where crotch is not sagging, barely to my ankles. Almost long enough if you want the crotch to droop several inches. Fit loose but comfortable in butt and thighs. The waist however is about 4 inches too big and gaps horribly. Almost like waist is actually wider than hips. Strange. Not skinny cut except for right at ankle. The left leg inseam is cut horribly crooked and runs down almost front of leg so altering them is not worth the trouble. They are fairly thick and do stretch, like the denim wash very much. So disappointed. So the great deal I thought I was getting was garbage . Should have know for that price they were unloading their trash
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Reviewed in the United States on June 10, 2026
★★★★★ 5
Perfect fit for 5'10
Size: 10 Long, Color: White
White jeans size 10 long fit perfectly. Im 5'10 130 pounds
Always have trouble with length and overall fit. These were on sale for less than 11$! Material has some stretch, not too much. I'm going to hang to dry don't want any shrinkage. Fit is less tight than an earlier version of these jeans.
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Reviewed in the United States on May 6, 2026
★★★★★ 5
Perfect buy!
Fit Type: Regular, Size: Large, Color: White
This white denim jacket came today, and finally I bought the perfect jacket! It's actual denim, heavy but not too bulky.
It fits perfectly, I bought a large, it's white not off white, and it is EXACTLY what I was looking for!
I had to wait a week or two but it is definitely worth the wait! Beautiful jacket, well made and at a decent price!
Thanks Amazon Essentials!
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Reviewed in the United States on April 20, 2026
★★★★★ 5
Love denim and tired of cropped jackets?
Fit Type: Oversized, Size: Large, Color: Medium Blue Vintage
I like this a lot, it was what I was looking for as far as I'm so over everything you buy these days is cropped. Cropped styles are great, but are kind of getting old for some things in my opinion. The jacket is big as far as how it fits. I am 5'8" about 180 and I wish I would have got a medium, I got a large.
The large is big and roomy enough that I could even wear ear a thick hoodie under it if I wanted to. However, the length is good as what I was looking for. The upper arms are large. However, this is a great quality denim jacket. Nice and thick, sturdy material (which I wanted).
It's also at a great, competitive low price even if it's not on sale. Don't believe me, go ahead and search jean jackets. You'll see a ton, but I looked too and the quality did not look as good as this and plus the other jackets were a lot more for a lot less. If you're looking for a longer jean jacket, I highly recommend this.
I'd say just think seriously about sizing down 1... even maybe 2 sizes. I would have gotten an XL before I read the other reviews. They recommended to size down, and after getting my jacket I could have sized down to a medium. I'm still happy with it and this is a jacket that is stitched well and will last a very long time.
As always though, that's just my 2 cents. :)
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Reviewed in the United States on January 19, 2026
★★★★★ 4
Nice quality, shape not for me
Fit Type: Oversized, Size: Medium, Color: Medium Blue Vintage
This was just too boxy for my body. Material was nice, quality jean material. Color was true to image. It was a little stiff but as you would expect with nice, new and unwashed denim.
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Reviewed in the United States on May 31, 2026