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Description
Transnational Marketing Journal - Vol. 7 No. 2 - October 2019CONTENT Editorial Omar Al Serhan Explaining Tunisians Public Attitude Toward Sustainable Tourism: A Social Values Based Segmentation Approach Boutheina Ben Gamra, Azza Temessek Behi Emirati Millennials: A Catalyst for Innovation in the Tourism Industry Samia Youssry Warda Beer Brand Word of Mouth Drivers in Colombia: A Qualitative Exploration Philipp G Stahl, Nathalia C Tjandra, Alessandro Feri, Kristen Marshall Customer Relationship Management: A
CONTENT
Editorial
Omar Al Serhan
Explaining TunisiansÕ Public Attitude Toward Sustainable Tourism: A Social Values-Based Segmentation Approach
Boutheina Ben Gamra, Azza Temessek Behi
Emirati Millennials: A Catalyst for Innovation in the Tourism Industry
Samia Youssry Warda
Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration
Philipp G Stahl, Nathalia C Tjandra, Alessandro Feri,
Kristen Marshall
Customer Relationship Management: A Review and Classification
Mosa Alokla, Mais Alkhateeb, Muneer Abbad,
Faten Jaber
CSR Notions in Supply Chain Operations: A Case Study of UAE Organisations
Benjamin Silas Bvepfepfe
Destination Marketing and Policies Attracting High-Skilled Individuals in Germany and Singapore
Andrej P_’vara and Eva Rievajov‡
CASE STUDY: Delegated Distribution: Hotels Should Be Warned! An Example from Croatia
Iva Slivar, Uglje_a Stankov, Vanja Pavlukovi_
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