SKU: 45723567261

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

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One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable CompanyFrom award winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss? You're thinking the right things. Now, the next step is to take action and that's

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea

How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss?

You're thinking the right things. Now, the next step is to take action--and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

  • Develop, test, and protect your idea
  • Plan and launch your business
  • Manufacture, package, market, sell, and distribute your product
  • Manage and grow your business
  • Prepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.

Praise for One Simple Idea

"This book is straight-forward, no-nonsense information for how to start a successful company. Read it "
--Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank

"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book."
--Nolan Bushnell, inventor of Pong(R) and founder of Atari(R)

"Kudos One Simple Idea for Startups & Entrepreneurs is brilliant A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago."
--Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets(R), XiaXia Pets(R), DeGeDar(R) and others

"I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf."
--Todd Basche, inventor of Word Lock(R), the #1 selling word combination lock

"Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, One Simple Idea for Startups & Entrepreneurs."
--Ron Hazelton, former home improvement editor for ABC's Good Morning America and leading authority in the do-it-yourself home improvement field

"One Simple Idea for Startups and Entrepreneurs is a MUST read. The process is broken down into steps that makes it simple to follow and gives you a roadmap to Success."
--Gene Luoma, Inventor of Zip-It Clean(R)

"Advice is everywhere but good advice is very rare. Stephen Key' One Simple Idea for Startups & Entrepreneurs is the exception."
--Steve Greenberg, author of Gadget Nation and co-host of Food Network's television program Invention Hunters

"Stephen's a trailblazer in what is now widely accepted as the emerging field of frugal innovation."
--Patrick Raymond, Invention Expert for Huffington Post, creator of InventionScore(R), and co-host of Invention Hunters on Food Network

"Stephen Key is the real deal. Without his knowledge and willingness to share it, I would not have been able to successfully bring my own product to market. Now readers of One Simple Idea for Startups & Entrepreneurs have the same opportunity to benefit from an education in startups and just how true it is that all it takes is persistence and one simple idea."
--Nancy Tedeschi, inventor of SnapIt Screw&(TM) and prize winner of the WalMart Get on the Shelf contest

An easy, important read for practitioner and academic alike. . . . Highly recommended."
--Choice



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/12/2012
ISBN: 9780071800440
Pages: 234
Weight: 1.15lbs
Size: 9.10h x 6.30w x 1.10d

Review Citations: Choice 04/01/2013
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SKU: 45723567261

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Victoria R.
Louisville, US
★★★★★ 5
This is an awesome product and affordably priced! I'll buy more in the future!
Color: Comet - Small, Size: Small
This is a great ball for my dog Polly! It doesn't stink or have any weird oils on the ball. It is definitely durable. It has a nice chirping sound and it's great exercise for my dog's jaws. It's not too bouncy and it's the perfect weight that she feels satisfied having in her mouth and when she catches it in mid-air. It's not too heavy that I have to worry about it knocking her teeth out. I almost cancelled the order after I found out the size of the ball, I thought it was a larger ball that Bark makes. It turns out it is larger than a tennis ball which is what I wanted. Someone gave us a black, knobby, ball that is 12.5 inches in diameter and she absolutely loves it, it's her favorite ball. It's the perfect size for her American Pit Bull mouth! I cannot find this product anywhere or a comparable alternative that's the same size. If you know where I can purchase another ball that I've described @ 12.5 in. diameter, please let me know! I'll likely buy this ball that was just delivered, today, in the future, if it's not discontinued! It's a great deal for only $14.99!! Thanks from a happy satisfied customer, V.B.
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Reviewed in the United States on April 23, 2024
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Char
Natrona Heights, US
★★★★★ 5
First toy he CANNOT destroy in minutes!!!
Color: Comet - Small, Size: Small, Color: Comet - Small, Size: Small
Only ball he has not destroyed in minutes!!! So good that I purchased a second one for travel. It keeps him busy and tires him out because he cannot break it!😆
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Reviewed in the United States on January 23, 2026
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Eden Reads Books
Birmingham, US
★★★★★ 4
Sort of good for tough chewers??
Color: Deep Roots Carrot - Small, Size: Small Dog
The actual carrot part (orange part) is tough chewer approved and my dog loves. It’s basically the same shape and size as his kong. However the leaves (green part) is not tough chewer approved. He ripped ALL those leaves off and ate them within 5 minutes of me giving him the toy. However they passed through him fine.
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Reviewed in the United States on June 8, 2025
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JessicaSB
Waukegan, US
★★★★★ 5
Aggressive chewer puppy approved
Color: Cinamutt Roll - Large, Size: Large
My aggressive chewer puppy loves this. It is pretty sturdy. He hasn't destroyed it yet and he's had it for over 3 months now.
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Reviewed in the United States on March 10, 2026
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Jordan
Birmingham, US
★★★★★ 1
Pieces off in minutes.
Color: Origin - Large, Size: Medium/Large Dog
My pup chewed pieces off in minutes.
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Reviewed in the United States on June 6, 2026

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