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Description
Switch: How to Change Things When Change Is HardWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Binding Type: Hardcover
Publisher: Currency
Published: 02/16/2010
ISBN: 9780385528757
Pages: 305
Weight: 1.10lbs
Size: 8.30h x 5.90w x 1.20d
Review Citations: Publishers Weekly 01/04/2010 pg. 40
Library Journal 02/01/2010 pg. 77
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Love
Size: 11.8 Ounces
Perfect size for making my Fredo cappuccino every morning. Throw it in the dishwasher look brand new everytime
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Reviewed in the United States on December 18, 2025
★★★★★ 5
Very nice product. Made of high quality.
Size: 20 Ounces
Product is just what i ordered. Recommend to anyone to purchase from this vendor.
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Reviewed in the United States on November 12, 2025
★★★★★ 5
Authentic flavor
Size: 20 Ounces
Exactly as the website says. Very strong and very easily to enjoy every single moment.
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Reviewed in the United States on January 29, 2026
★★★★★ 4
The quality looks quite good considering where it was manufactured.
Size: 11.8 Ounces
Looks great, haven’t used the machine yet. However, it arrived timely and it looks to be
Very nice piece of equipment. I look forward the first cup.
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Reviewed in the United States on October 21, 2025
★★★★★ 5
Great product, thoughtful design, great customer service
Color: Black, Size: 40 oz
I don't write a lot of reviews, but I felt like this product deserved one. This is an excellent cold brew maker. It is very easy to use and has a great 1,200 mL capacity. The plastic construction is more versatile (less fragile) than other brewers made from glass. The filtration system eliminates the sludge that other brew systems leave. The packaging is very thoughtful - a scoop and sponge are included. The scoop is easily overlooked, but it is the perfect size to clean the used grounds out of the filter. The sponge is an unexpectedly useful form factor to help with cleaning. Hopefully the sponges can be ordered separately, since sponges don't last forever.
Some minor downsides:
Cleaning is moderately easy, but the only component that is recommended for the dishwasher is the pitcher (which is also easiest to clean by hand). All of the other elements are recommended for hand washing, which doesn't take long.
The way the filter is configured, the pitcher will work most effectively if stored (at least for part of the brew cycle) on its side. However, there is a vent in the lid that is prone to leaking when the pitcher is stored on its side. Brewing upright can lead to the top grounds not getting exposed to water.
Unfortunately, one of the pieces broke during routine use after a couple of months: the pitcher lid is attached with a couple of hinges that snap the lid into place on the pitcher. One of the hinge attachments broke. I contacted customer service and a replacement pitcher arrived four days later. I'd recommend being careful with these hinge attachments as they seem prone to break. At the same time, the customer service is very responsive and suggests that they take support of their products seriously.
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Reviewed in the United States on May 1, 2025