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Description
Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic BrandThe longtime chief marketing officer for Chick fil A tells the inside story of how the company turned prevailing theories of fast food marketing upside down and built one of the most successful and beloved brands in America. During his thirty four year tenure at Chick fil A, Steve Robinson was integrally involved in the company's growth from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6. 8 billion in annual sales
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.Binding Type: Paperback
Publisher: Thomas Nelson
Published: 08/25/2020
ISBN: 9781400213221
Pages: 224
Weight: 0.45lbs
Size: 8.30h x 5.50w x 0.60d
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★★★★★ 5
Lip balm with sunscreen
Size: 0.15 Ounce (Pack of 1)
Love this balm and use it almost daily.. I buy it specifically for the sunscreen in it. It goes on smoothly with a light shine. No stickiness or feeling heavy. The tube is a nice size to hold on when using and lasts for a long time.
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Reviewed in the United States on April 28, 2026
★★★★★ 1
Refund please - I did not order and/or receive this item
Size: 0.15 Ounce (Pack of 1)
I was charged for this item, but I did not order or even received it. I have written via the "return" page my situation and requested a refund to no avail. The items is actually a great item, and I have ordered it in the past and like it. However, I'm frustrated to be billed for something I didn't order and/or even receive. I hope this results in a refund.
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Reviewed in the United States on May 15, 2026
★★★★★ 5
Solid performer lip SFP.
Size: 0.15 Ounce (Pack of 1)
I’m outside constantly. Walking and training dogs. Working in the garden. Playing pickleball. I needed a good spf lip balm that was easy to put on and did not taste perfumery or gloopy. This one is great. I LOVE the little canister that screws on and off so it doesn’t pop off in my purse. And the consistency is stable despite heat and cold.
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Reviewed in the United States on May 9, 2026
★★★★★ 5
Great Sun Protection but Texture Could Be Better
Size: 2-Pack (0.15 Ounce each)
The Dermatone Mineral Lip Balm provides really good SPF 30 protection and keeps my lips from getting sunburned during outdoor activities. I like that it’s reef safe, oxybenzone free, and made with mineral-based ingredients, which makes it feel like a healthier option compared to many other lip balms. It does a decent job moisturizing, and the compact size is convenient to carry anywhere. However, the texture feels a little thicker and waxier than I expected, especially in cooler weather. It still works well overall, but I wish it applied a bit smoother. For anyone needing reliable sun protection for their lips, this is still a solid product worth trying.
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Reviewed in the United States on May 8, 2026
★★★★★ 5
Great spf lip balm
Size: 2-Pack (0.15 Ounce each)
I use some of their other products when hikig and mountaineering. This lip balm compaired to their others is less mediciney but still does a great job of protecting your lips from sun burn. It goes on hard and lasts all day.
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Reviewed in the United States on May 23, 2026
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