SKU: 59166716279

The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network

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Description

The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital NetworkThis ground breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth century Germany to twenty first century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

Binding Type: Paperback
Publisher: Anthem Press
Published: 10/01/2013
ISBN: 9780857281111
Pages: 226
Weight: 0.64lbs
Size: 8.50h x 5.50w x 0.52d
Award: IndieFab awards - Bronze Medal Winner
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SKU: 59166716279

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