SKU: 65506731385

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

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American Icon: Alan Mulally and the Fight to Save Ford Motor CompanyThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company.

Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Binding Type: Paperback
Publisher: Currency
Published: 02/05/2013
ISBN: 9780307886064
Pages: 422
Weight: 0.70lbs
Size: 7.90h x 5.10w x 1.10d
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SKU: 65506731385

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Amazon Customer
Dallas, US
★★★★★ 5
Easy Setup Looks Great
Color: Rustic Brown + Black
Easy to build yeah didn't come with drywall anchors luckily I got a butt load anyway.. nothing came warped just gotta follow instructions and look at the pictures if ya can't read.
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Reviewed in the United States on March 22, 2026
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Lisa wernert
Lake Worth, US
★★★★★ 5
Beautiful shelves
Color: Rustic Brown + Black
Beautiful shelves. Good quality, but a little difficult to assemble.
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Reviewed in the United States on October 26, 2025
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Brian Snyder
Lexington, US
★★★★★ 2
Packaging is a mess and product requires force to put parts together
Color: Black
Packaging is awful, makes a complete mess. The product itself is okay, the little rods that come with it don't slide in easily and force you to scrape the metal with them when you install it , not the greatest design. Instructions also are not the best. Also, why are the holes to hang the shelf at the bottom?? Doesn't make much sense
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Reviewed in the United States on April 9, 2026
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Chris Zahn
Houston, US
★★★★★ 5
Quality for price
Color: Rustic Brown + Black
Easy to put together and look great
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Reviewed in the United States on March 17, 2026
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Amazon Customer
Carnegie, US
★★★★★ 1
Do not buy. Object is falsely advertised bigger than it is.
Color: Rustic Brown + Black
Deserves zero stars. Bought for my kid's birthday to mount PS5 on the wall like in the picture of the product. False advertising. Deception.
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Reviewed in the United States on May 6, 2026

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