SKU: 66779731761

Trend Following: How to Make a Fortune in Bull, Bear, and Black Swan Markets

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Trend Following: How to Make a Fortune in Bull, Bear, and Black Swan MarketsWant to take the financial journey to a new investing philosophy that might very well affect the rest of your moneymaking life? No one can guarantee the yellow brick road, but Michael Covel promises the red pill will leave you wide freaking awake. Trend Following reveals the truth about a trading strategy that makes money in up, down and surprise markets. By applying straightforward and repeatable rules, anyone can learn to make money in the markets

Want to take the financial journey to a new investing philosophy that might very well affect the rest of your moneymaking life? No one can guarantee the yellow brick road, but Michael Covel promises the red pill will leave you wide freaking awake.

Trend Following reveals the truth about a trading strategy that makes money in up, down and surprise markets. By applying straightforward and repeatable rules, anyone can learn to make money in the markets whether bull, bear, or black swan--by following the trend to the end when it bends. In this timely reboot of his bestselling classic, Michael Covel dives headfirst into trend following strategy to examine the risks, benefits, people, and systems. You'll hear from traders who have made millions by following trends, and learn from their successes and mistakes--insights only here. You'll learn the trend philosophy, and how it has performed in booms, bubbles, panics and crashes. Using incontrovertible data and overwhelming supporting evidence, with a direct connection to the foundations of behavioral finance, Covel takes you inside the core principles of trend following and shows everyone, from brand new trader to professional, how alpha gets pulled from the market.

Covel's newest edition has been revised and extended, with 7 brand new interviews and research proof from his one of kind network. This is trend following for today's generation. If you're looking to go beyond passive index funds and trusting the Fed, this cutting edge classic holds the keys to a weatherproof portfolio.

  • Meet great trend followers learning their rules and philosophy of the game
  • Examine data to see how trend following excels when the you-know-what hits the fan
  • Understand trend trading, from behavioral economics to rules based decision-making to its lambasting of the efficient markets theory
  • Compare trend trading systems to do it yourself or invest with a trend fund

Trend following is not prediction, passive index investing, buy and hope or any form of fundamental analysis. It utilizes concrete rules, or heuristics, to profit from a behavioral perspective. Trend Following is clear-cut, straightforward and evidence-based and will secure your financial future in bull, bear and black swan markets. If you're finally ready to profit in the markets, Trend Following is the definitive treatise for a complex world in constant chaos.



Binding Type: Hardcover
Publisher: Wiley
Published: 04/24/2017
ISBN: 9781119371878
Pages: 688
Weight: 2.90lbs
Size: 9.30h x 7.80w x 1.70d
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SKU: 66779731761

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mona najajreh
Draper, US
★★★★★ 5
Finally found the perfect backpack!
Color: Apricot, Size: 17.3 Inch
I’ve been searching for a backpack that could fit my 16-inch laptop and my other uni stuff since i commute, without looking huge on me, I’m a small girl, so most big backpacks just look bulky and awkward. I wanted something slim and sleek, not one of those backpacks that stick out and have that “belly” shape. After a lot of searching, I finally found this one, and I absolutely love it! The material feels really high quality, and the design is just perfect. I got the 17-inch size, and it fits my 16-inch laptop comfortably. There are so many pockets for organization, plus a separate padded compartment just for the laptop, which I really appreciate. It also has a handle that easily slides over my suitcase handle, which is so convenient for traveling (I travel a lot, so this feature was a must). It’s comfortable to wear, the straps are adjustable, there are bottle holders on both sides, and overall it just looks clean and stylish. i got the beige color one. which i love. I’m really happy with this purchase it has everything I was looking for. I’ll attach a short video showing all the pockets and features because it honestly deserves it!
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Reviewed in the United States on November 10, 2025
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JW
Whiting, US
★★★★★ 5
Perfect and not bulky
Color: Apricot, Size: 17.3 Inch
Love this slim backpack, plenty of room for my laptop and so much more. Lots of zipper and mesh pockets. I like the separate compartments for the laptop. It’s well designed and very functional. I wanted something that was not bulky and this fit the bill, it’s really great. The material is nice and easy to keep clean. Seems well made, I’ll update down the road if that changes. I recommend this backpack.
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Reviewed in the United States on January 30, 2026
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Essence
Belleville, US
★★★★★ 5
Perfect work travel bag!
Color: Black, Size: 14 Inch
Perfect work bag! I was looking for something for a petite frame. Can fit a lot in it, worth the money, love all of the pockets. Can carry two ways - either with handles or wear on back like a backpack
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Reviewed in the United States on February 28, 2026
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Shelby C.
Chelsea, US
★★★★★ 5
Perfect backpack to use as a purse
Color: Champagne Brown, Size: 14 Inch, Color: Champagne Brown, Size: 14 Inch
I LOVE THIS BACKPACK! It's perfect as an EDC backpack used in lieu as a purse. It's small enough to use daily and to keep basic necessities in. It has a main compartment, a basic compartment for a laptop or iPad, and a small front pocket. There is a small area that closes with a snap where the handle comes out of that can be used for storage as well. I like to keep my sunglasses or vape in it. I like to wear a backpack when shopping, it makes it easier to have my hands and arms free and I also don't have to worry about my purse in a cart and someone dipping into it when I'm not looking. While I like to wear a backpack, I don't need an ACTUAL backpack used to carry large objects and this fits the bill. I'm able to fit my wallet, phone, 10" iPad, journal, tech kit, small makeup bag, keys, glasses, gum, coin purse, misc. pouch in it and it still has room at the top. The quality is excellent, as all Golf Bags are. The color is a beautiful neutral medium taupe (I got the light brown/cappuccino? color) but I would love this bag in black, blue, and beige! The blue color is such a pretty blue!
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Reviewed in the United States on August 6, 2025
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Elombi
Cuba, US
★★★★★ 4
Good for office and school.
Color: Black, Size: 16 Inch, Color: Black, Size: 16 Inch
Looks good and it's lightweight. Soft material for the design. Storage is ok, could be better with softer cushions and a strong cover material. Zipper is sturdy so far. Versatile. Cons: Has no strap to keep laptop in place. Laptop cushion not thick enough.
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Reviewed in the United States on January 11, 2026

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