The Whale Vomit MethodÑ2nd Edition (hardcover)

The Whale Vomit MethodÑ2nd Edition (hardcover)What's up with this book? Hard to say. I'm just looking at the back cover, hoping to get some idea of what's inside. It appears to be some kind of weird business book. Or marketing and advertising book. I'm not really sure. I've heard it explains what $1,500 Sphynx kittens and four Swedish divorcees have in common, why Bob Barker has been lying to us about unicorns, and how Optimus Prime and Winnie the Pooh teach us a vital lessons on brand identity.

What's up with this book?

Hard to say. I'm just looking at the back cover, hoping to get some idea of what's inside. It appears to be some kind of weird business book. Or marketing and advertising book. I'm not really sure. I've heard it explains what $1,500 Sphynx kittens and four Swedish divorcees have in common, why Bob Barker has been lying to us about unicorns, and how Optimus Prime and Winnie-the-Pooh teach us a vital lessons on brand identity.

Is there some sort of Ònew idea" behind this book?

Transmogrification, from the sounds of it. Also Sperm Whale indigestion, and how deep sea gigantism is the best thing that every happened to Calvin Klein and Christian Dior. Also, why Ferrari is scared theyÕve been selling too many cars, what you learn about risk from a 19-yr-old man who performed brain surgery on himself, and what a Martian Humanoid and the Earphone-Wearing Badlands Guardian can teach you about causal inferences.