SKU: 70834306877

Break the Internet - Softcover

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Break the Internet - SoftcoverTraditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider

  • Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one?
  • Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025.
  • Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

Published: Jan 2022

Pages: 288

Size (cm): 23.4x15.5x3.3

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SKU: 70834306877

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Amazon Customer
New York, US
★★★★★ 5
Here’s that ball we need!
Color: Colorful, Size: Medium, Color: Colorful, Size: Medium
Our Blue Heeler loves this ball, the tabs are easy for her to grab and entertain herself. Great toy
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Reviewed in the United States on April 4, 2026
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Miriam S. Kimball
Charlottesville, US
★★★★★ 5
Durable ball for aggressive chewers
Color: Colorful, Size: Medium
Excellent, sturdy ball that can both chased and shaken.
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Reviewed in the United States on May 31, 2026
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Ana
Draper, US
★★★★★ 3
Comes with pump
Color: Colorful, Size: Large
My dogs enjoyed it but it’s not large dog proof. I have a husky and German Shepard…..the ball lasted a day before it was torn up. But this would be perfect for smaller or medium sized dogs.
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Reviewed in the United States on March 27, 2026
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Elizabeth Petty
San Leandro, US
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Great toy
Color: Colorful, Size: Medium
Best toy ever for my Aussie!
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Reviewed in the United States on May 31, 2026
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Battle Creek, US
★★★★★ 5
Perfect for my dog
Color: Blue Puppy, Size: Medium Size 2
My dog (16 lb) LOVES to whip her toys around and throw them in the air to chase after them. This is the perfect toy for her to play outside by herself. I would repurchase for her over and over again if needed!
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Reviewed in the United States on May 18, 2026

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