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Description
The Big Red Fez: Zooming, Evolution, and the Future of Your CompanyYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button. In this supremely practical, cut to the chase book, Godin identifies what it takes to
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Binding Type: Paperback
Publisher: Free Press
Published: 01/18/2002
ISBN: 9780743227902
Pages: 112
Weight: 0.36lbs
Size: 8.46h x 5.54w x 0.30d
Review Citations: Booklist 01/01/2002 pg. 784
Booklist 11/01/2002 pg. 460
Publishers Weekly 12/03/2001
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4.1 ★★★★★
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Product Reviews
★★★★★ 5
Great purchase
Size: One Size, Color: Black Slimfold
Great look. Soft not stiff, great quality. Definitely a great purchase
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Reviewed in the United States on May 4, 2026
★★★★★ 5
Nice CK Wallet!
Size: One Size, Color: Black Slimfold, Size: One Size, Color: Black Slimfold
Next-day shipping is fantastic! The wallet is a soft, comfortable, and perfectly sized wallet that fits snugly in my pant pocket. It can hold up to nine cards and an ID, along with two cash compartments. The wallet functions seamlessly without any issues.
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Reviewed in the United States on January 16, 2026
★★★★★ 4
Wallet
Pretty nice wallet, good quality and little small if you have a lot of cards or cash, unfortunately there isn’t a I’d holder where it flips down so you have to dig it out of your pocket.
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Reviewed in the United States on January 7, 2026
★★★★★ 5
Quality wallet
Size: One Size, Color: Black Passcase
Has stood the test of time and still works wonderfully for my husband he is very hard on his wallets and it still looks brand new over a year later standard sized wallet but has a nice sturdy feel
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Reviewed in the United States on March 31, 2026
★★★★★ 5
Good quality
Size: One Size, Color: Brown River Print
Well made. Good price.
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Reviewed in the United States on April 16, 2026