SKU: 73635439534

The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever

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Description

The Sales Advantage: How to Get It, Keep It, and Sell More Than EverNow, for the first time ever, the time tested, proven techniques perfected by the world famous Dale Carnegie(R) sales training program are available in book form. The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate

Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie(R) sales training program are available in book form.

The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view.

Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful--a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:
- How to find prospects from both existing and new accounts
- The importance of doing research before approaching potential customers
- How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)
- How to reach the decision makers
- How to sell beyond questions of price

The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities.

The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

Binding Type: Paperback
Publisher: Free Press
Published: 03/16/2013
ISBN: 9780743244688
Pages: 304
Weight: 0.90lbs
Size: 8.90h x 5.90w x 0.80d
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SKU: 73635439534

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joseph
Lake Worth, US
★★★★★ 5
Finally, a Skincare Set That Actually Feels Made for M
Size: Daily Essentials Kit
I’ve tried a few men’s skincare products before, but this No. 204 Daily Essential Face Kit absolutely blew me away. Everything about it — from the clean packaging to the actual performance — feels like it was designed with real care and quality in mind. It’s simple, effective, and actually makes skincare feel like something I want to do every day. No. 121 Facial Cleanser: This stuff is a game changer. It has a fresh, masculine scent that’s not overpowering and it really gets deep into the skin without leaving that tight, dry feeling after. My face feels clean but not stripped — which is rare. No. 123 Facial Moisturizer: Lightweight but super hydrating. It absorbs quickly, doesn’t feel greasy, and keeps my skin feeling smooth all day. I’ve noticed way less flakiness and irritation since I started using it, especially during colder mornings or after workouts. No. 127 Eye Cream: I didn’t think I’d care about eye cream — but this one actually made a difference. It feels cooling and firming, and my under-eye area looks way less puffy and tired. Even my wife commented that I look more “awake,” which is saying something after years of dad life and early mornings. The kit makes it really easy to stay consistent. Just three steps, and I’m out the door looking way more put together than I used to. This is now my go-to routine — no fluff, no nonsense, just solid results. If you’re a guy who wants to take better care of your skin without getting overwhelmed, this set is a total win. Highly recommend!
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Reviewed in the United States on April 5, 2025
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Cshel
Chelsea, US
★★★★★ 5
Marlow gift pack
Size: Daily Essentials Kit
This was a gift that got really good reviews and the person that received it said it has a really nice moisturizing factor
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Reviewed in the United States on July 14, 2025
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Oscar Z
Port Orchard, US
★★★★★ 4
Mostly great
Size: Daily Essentials Kit
Very good quality cleanser and moisturizer. Those two I would purchase again. Only complaint: Face lotion is light and applies well but has that sunblock scent that lingers.
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Reviewed in the United States on January 19, 2025
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Stephan
Chelsea, US
★★★★★ 5
Really good product
Size: Daily Essentials Kit
This is a really good product. I usually hate the oiliness of skincare products, but this one is actually pretty light and fresh. My skin feels great after applying it. If you fall asleep without washing your face it does cause you to break out pretty bad though, especially if you shaved that day. As long as you wash it off at night, it's absolutely great.
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Reviewed in the United States on July 21, 2024
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LHR
Louisville, US
★★★★★ 3
Sunscreen full of chemicals
Size: Daily Essentials Kit
The cleanser is good. I did not like that the sunscreen has a lot of chemicals in it. They should use titanium oxide instead.
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Reviewed in the United States on May 5, 2026

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