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Description
Reality in AdvertisingRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew and has
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.Binding Type: Paperback
Publisher: Widener Classics
Published: 07/20/2015
ISBN: 9780982694145
Pages: 172
Weight: 0.50lbs
Size: 8.50h x 5.50w x 0.40d
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4.9 ★★★★★
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Product Reviews
★★★★★ 5
Excellent tray
Color: Sand Brown, Size: 9.5in x 7.9in
This is an exceptionally high-quality tray. The design was well thought out and it looks amazing. I keep it in my top dresser drawer to organize extra cards for my wallet, my watch, cufflinks, and other items. I can’t say enough about the high level of quality. It stays in place, has great storage and very reasonably priced I thought.
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Reviewed in the United States on August 15, 2025
★★★★★ 4
Good purchase
Color: Sand Brown, Size: 9.5in x 7.9in
Bought for my husbands desk, it looks nice and good quality for the price
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Reviewed in the United States on January 7, 2026
★★★★★ 5
Luxurious
Color: Sand Brown, Size: 9.5in x 7.9in
Firstly, I was very impressed by the packaging and attention to detail, from the box to the lovely wrapping. I purchased the brown and the tray is beautiful with the two-tone. I love the tree imprint on the inside. It looks very rich and the leather has a great feel to it. I also like that the logo was imprinted at the bottom/back. This would make a great gift. Great product!
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Reviewed in the United States on August 1, 2025
★★★★★ 5
Perfect for a vanity or shelf! You can easily get to all of the stuff in there too!
Color: Bright White, Color: Bright White
Perfect for all my face stuff. It has a lot of options for placement of things. It’s sturdy. The drawers slide in and out really well. I love the white too. It’s clean and sleek looking. Really happy it stores Medicube products! Wasn’t sure if it would! 🤍
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Reviewed in the United States on March 25, 2026
★★★★★ 5
Exactly what I needed! Stores a ton!
Color: Black
PERFECT! This is exactly what I was looking for to organize and de-clutter my bedside table. I have a ton of "lotions and potions" because I'm a beauty product junkie (and as we all know Amazon is a beauty addict's best friend, so needless to say I've accumulated a lot of products). Let's just say my bedside table looked like an Ulta had exploded. I hunted around for an organizer, but none of the others were quite to my taste or needs. This one, however, is absolutely perfect!
Despite being made of your basic black plastic, it feels surprisingly well build and has some decent weight to it. The drawers slide perfectly and there aren't any of those little manufacturing imperfections that you sometimes find on plastic products like this. The spaces are all structured in a way that allows plenty of space for a variety of products of different shapes and sizes while still holding them all securely. The top/back (right side) slot is divided into 2 equal sized compartments that easily have enough room for things like full size lotion bottles, hair spray, etc., the middle slot is just one open space and also has plenty of room for full size products or styling tools, and the lowest/front slot is split into 3 equal sized compartments that are perfect for things like smaller face lotion bottles, essential oils, lip balms, nail polish, etc. (you can fit several of such smaller items in each of the 3 lowest compartments). The drawers are surprisingly generous in their size! I was able to fit a ton of whitening strips, full size nail files, hair clips, tweezers, and much, much more in each drawer. Then you have the upper left side which also holds a ton of items (I have all of my serums, facial cream jars, eye makeup remover pads, and some essential oils up there). In fact I was quite shocked and pleased to see just how much this organizer was able to hold, yet it doesn't feel too bulky or oversized. I couldn't be more happy with this purchase! Well worth the $20 in order to keep my table looking sleek and my products easy to find. :)
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Reviewed in the United States on May 4, 2017