SKU: 74747396807

Customer Relationship Management

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Description

Customer Relationship ManagementCustomer Relationship Management (CRM) emerged in the early 1990s as a technical, systems focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability. Academic interest further amplified this shift in the early 2000s,

Customer Relationship Management (CRM) emerged in the early 1990s as a technical, systems-focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability.Academic interest further amplified this shift in the early 2000s, solidifying CRM's standing as a universal business topic. The advent of online shopping profoundly re-engineered CRM, firmly centering the customer at the core of business operations. Despite this widespread recognition of its strategic importance and the emphasis on customer-centricity, the current reality for the vast majority of businesses is that CRM has not been fully adopted as a guiding business philosophy and a fully integrated operating model. Its potential has not been entirely grasped, leading to incomplete embrace and suboptimal implementation of robust customer relationship management strategies.The author directly addresses this challenge deconstructing CRM into its fundamental components, explaining the distinct roles and relevance of the 'C' (customer), 'R' (relationship), and 'M' (management) within the framework of customer relationship management. This practical guide is firmly rooted in a strategic framework, aiming to deliver clear, actionable insights and demonstrate how to convert these insights into tangible results. Written in an accessible, jargon-free style and enriched with illustrative case studies, the book provides concrete examples of how effective relationship management operates in practice. It serves as an immediate, practical reference for businesses seeking to develop and implement a comprehensive CRM strategy, fostering stronger customer relationships and driving business growth.

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SKU: 74747396807

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Well Letsee
Boise, US
★★★★★ 5
Fits a 3.6 v6 Ram 1500 classic
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Good for my truck
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Reviewed in the United States on February 16, 2026
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HEMANG M.
Massapequa, US
★★★★★ 4
Excellent filter. I recommend it
Size: One Size, Style: Select
Arrived on time as promised. I was able to install it easily on my Jeep Cherokee with 3.2L engine. Good instructions and the part seems to be of good quality. Four Stars only as I have just installed it. Filters are passive components, usually can't tell of their long term quality or reliability unless they leak or cause immediate problems. I recommend this part.
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Reviewed in the United States on May 26, 2026
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Joey Robbins
Fort Morgan, US
★★★★★ 5
Perfect fit
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Been using these for years and always hold up well.
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Reviewed in the United States on March 9, 2026
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Rick
New York, US
★★★★★ 5
2016 Acura Air Filter
Air filter for my 2016 Acura RDX fit great, installed it myself in one minute. Arrived at my house on time and in good condition, driver very courteous and respectful. Thank you very much Rick F.
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Reviewed in the United States on February 22, 2026
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Louisville, US
★★★★★ 5
Nice filter
Nice filter for acura rdx. Easy to install. Well priced.
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Reviewed in the United States on February 12, 2026

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