SKU: 78028597900

The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

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The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine BrandIt is amazing that such an iconic brand as Barefoot Wines began as a start up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry. They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never say die

It is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.

They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.

The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. The Barefoot Spirit is not a dry business text. The lessons are woven into a humorous twenty-year business adventure story. It's an uncommon peek behind the curtain of the wine business that's inspiring, amazing, and entertaining.

This book is a testament to the power of out-of-the-box thinking. It is a guidebook for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, it includes:

* How Worthy Cause Marketing out performed paid advertising

* How boot-strapping was used instead of conventional financing

* The surprising advantages of being small and broke

* How creating a fun, yet hardworking company culture encouraged innovative leadership

If you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you.



Binding Type: Paperback
Publisher: Footnotes Press
Published: 11/19/2018
ISBN: 9780999504208
Pages: 298
Weight: 0.80lbs
Size: 8.40h x 5.50w x 0.90d
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SKU: 78028597900

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Amazon Customer
Alexandria, US
★★★★★ 4
Lovely dress. Good quality but squashes my boobs
Size: Small, Color: Navy Polka Dot
Size chart is accurate but if you have a large bust consider sizing up, the bust area doesn’t have much room so expect lots of cleavage if you have a large chest. It kind of squashed my boobs and doesn’t provide the best support. This is best for smaller chests. The quality is nice and it washes well. This can be worn with flats on a casual day or dresses up with some heels. This dress is lined and not see through.
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Reviewed in the United States on August 3, 2025
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Hilary Alexander
Houston, US
★★★★★ 5
Great dress
Size: X-Large, Color: Crimson, Size: X-Large, Color: Crimson
Perfect dress for many different occasions
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Reviewed in the United States on September 29, 2025
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Kate, NYC
Carnegie, US
★★★★★ 5
My favorite this summer
Size: 9, Color: Red Leather, Size: 9, Color: Red Leather
These are very nice. I like this type of sandal with the "thong" feature while also having my foot gently hugged. These did not require much breaking in, seemed pretty comfortable from the first wear. I wore them to a high-end rooftop restaurant with a chiffon and silk maxi dress, and it worked really well, got compliments and all, though I have no good shots from there with these sandals visible. The red color definitely makes them pop, especially with black elements of the outfit. I also got them in black here, and in white from another store. Their shape is delicate, yet sharp and stylish, and they seem to be well-made. When I got these shoes, I took them to my artistic shoe repair guy, to promptly put protective layer on the front bottom of the soles. That way, it always looks like new, no scratched sole. That costs a bit, but worth it for me. I might buy a pair or two in some other colors, later. I am 5'10" tall, clothes size M, shoes - 9, 150lb. These shoes feel true to size.
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Reviewed in the United States on June 19, 2025
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michelle
Fort Morgan, US
★★★★★ 5
Size up! Super comfortable!
Size: 10, Color: Black Leather
Super comfortable, can walk al night in them. I size up in anything steve madden. I’m usually a 9, but a 9.5 in steve madden fits almost exact so I get a size 10 in any of their shoes. Sizing is consistent throughout styles but I def need to size up. If you’re in between sizes, I suggest a whole size up. Unless you like an exact fit, personally I think an exact fit looks off any slight movement of your foot and the shoe looks like it doesn’t fit. I would say they’re pricey but they’re def a classy and comfortable pair of heels!
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Reviewed in the United States on July 18, 2025
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valeria
Grantham, US
★★★★★ 4
Good
Size: 7, Color: Black Leather
Cute , you’ll need to break them in. If you have wide feet theses probably aren’t for you Over all as shown , true to size
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Reviewed in the United States on October 31, 2025

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