SKU: 9016699153

Social Media for Social Good: A How-To Guide for Nonprofits

Sale price$29.84 Regular price$33.15
Save 10%

Pay in installments of $8.29 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 11 - Aug 16

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Social Media for Social Good: A How-To Guide for NonprofitsSpread your message instantly and easily even on a shoestring budget "In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community." Danielle Brigida, digital marketing manager, National Wildlife Federation "For over 10 years Heather has been my primary reference point for all things pertaining to online community management and

Spread your message instantly and easily--even on a shoestring budget

"In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community."
--Danielle Brigida, digital marketing manager, National Wildlife Federation

"For over 10 years Heather has been my primary reference point for all things pertaining to online community management and social networking for nonprofits. All of us here at TechSoup deeply respect, value, and recommend her work."
--Susan Tenby, director, online community and social media, TechSoup.org

"Heather has been a real change maker for Safe Kids. Whenever we have a question about social media we always return to Heather's blog Nonprofit Tech 2.0 for advice, and no doubt we will be regularly using her book too."
--Line Storgaard-Conley, director of interactive services, Safe Kids USA/Safe Kids Worldwide

"Heather practices what she preaches: she is passionate about social media, and she is a friendly and generous member of the nonprofit community. When I want to know what my organization should be doing, I first turn to Heather's blog and LinkedIn Group."
--Erica Burman, director of communications, National Peace Corps Association

"We use something we've learned from Heather almost daily. Social media is a critical tool we use to help gain support for our military families and wounded warriors, and because they deserve our best efforts, this book will be within reach on all our desks."
--Susan Miller, director of online communications, Operation Homefront

About the Book

"Web 3.0" is already here. Is your nonprofit ready? With Social Media for Social Good, it will be . . . even if you're so behind that you're not sure what "Web 3.0" means.

As a nonprofit, you're most likely used to working at a disadvantage. Recent economic factors have required many organizations to slash budgets, implement staff cuts, and depend upon volunteers or already overworked nonprofit staff to manage their social media and mobile technology campaigns.

Luckily, the dedication of your staff and volunteers, when combined with the wisdom presented in this book, is all that your nonprofit needs to harness the power of social media. Give your team a wealth of Web wisdom to match its passion, and you'll quickly discover that the playing field suddenly seems a whole lot more even and that social media success lies literally at your fingertips.

Enter Heather Mansfield. When it comes to nonprofit communications, she is the social media expert. Nonprofits and social media are her passions, and she loves to make them work together. That's why communications staff at organizations like the National Wildlife Federation, the National Peace Corps Association, Safe Kids, TechSoup.org, and Operation Homefront, to name a few, are among her devoted fans. What Mansfield has taught them, you'll learn in Social Media for Social Good--from basic best practices to advanced strategies that are guaranteed to keep your supporters engaged and growing in numbers. Learn how to:

  • Inspire fans, followers, and friends to transition from passive interest to active involvement in supporting your mission
  • Implement an integrated communications and fundraising strategy that maximizes the ROI of your nonprofit's website and blog, e-newsletter, social networking communities, video and digital photography libraries, and mobile technology campaigns
  • Understand and navigate legal and privacy issues
  • Use social media and mobile technology to nurture current donors--and build your list of new donors
  • Track and report the effectiveness of your efforts

Imagine the kind of nonprofit communications and fundraising success your organization could achieve if only you had the resources. Social Media for Social Good gives you the tools to stop imagining--and start doing.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 09/07/2011
ISBN: 9780071770811
Pages: 266
Weight: 1.35lbs
Size: 9.10h x 6.30w x 1.00d

Review Citations: Choice 03/01/2012
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 9016699153

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.5 ★★★★★
Based on 10 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
E
Verified Purchase
Ed M
Grantham, US
★★★★★ 4
Received a refund
I purchased the 4-year protection plan offered at the time I purchased a refurbished printer. Seven months later the printer failed, so I went searching through my Amazon orders for my protection plan and located it. Once I created an account on Asurion's website it showed the the plan but it was not attached to a specific purchase, so I had to locate and upload the invoice for my printer. Once that was done, the policy still wasn't linked for some unknown reason. I proceeded to start the claim anyway stating that my printer had failed and I received an immediate reply stating that a box would be shipped to me for me to return the printer for inspection/repair. After a week I hadn't seen any additional info so I called their support phone #. The service was very good and they had to create a new case to replace the one I started online, and they assured me that a shipping box would be sent. About a week later I did receive the box with a prepaid shipping label to return the item by UPS. I packaged the printer up and sent it off. I received updates stating that they received it, were looking at it and attempting repairs. Everything appeared to be going along well, then out of the blue they sent me a notification of a full refund in the form of an Amazon gift card. Overall I'm satisfied and I'm glad I purchased the coverage.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 6, 2022
C
Verified Purchase
Cjohn
Whiting, US
★★★★★ 5
Get this INSURANCE A MUST!!!
The best company top tier add it to your purchase !!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 21, 2025
V
Verified Purchase
Virginia H.
Belleville, US
★★★★★ 1
Worst Experience of my Life
My Epson printer had problems with it's software in early mid April, while trying to resolve the software glitch which I could not, I found that every picture I had scanned for some time had lines running through it and no cleaning process or other process that Epson had would get rid of it, and everything I had scanned for my project, was ruined. I sent the machine to Asurion following their instructions and explaining the issues. They sent it back to me after a month saying they had double checked and fixed everything, I spent some time setting it all back up, only to find that exactly the same two issues were still present and the machine was unusable. I sent in a second request, this time they sent it back to me a month later saying they couldn't find anything wrong with it. Hooked it up again, same problem. I complained numerous times asked for them to warranty the item; they would not unless I sent it back to them and they kept it and then they would give me a credit on my amazon account to buy a new one. I packed it up and drove to UPS a third time and mailed it back to them, after about three weeks they sent me a note that they had it and that they were sending it back to me as they couldn't find anything wrong. Three times I ha filled out their entire sheet with product, date of purchase, problems detailed, receipts, picture of the lines in the photos that it was making over all the scanned photos. Then after two weeks of back and forth they sent me a message telling me they couldn't warranty it until I filled all this information out again on line. Then they told me they couldn't read the tiny print off the receipt printed off the Amazon site, which I cannot change. I then blew up the receipts and circled everything and sent it back to them again...of course they already had now five copies of this same information, they had paid for postage three times to NY and back to fix it and they still aren't able to process a payment to me????? Finally I get a call from a gentleman telling me that I will have a credit to my Amazon Card in 72 hours. Great. Then he calls me back the next day and says the warranty team has decided they would not warranty the item and credit me but they will mail me a check in 7 to 10 days. After over four months of this I received a check...will it bounce? I don't know yet. My project that I was working on was for my mother's Celebration of Life, I could not do what I wanted to do for her, this caused me emotional pain, as well as the obvious frustration of four months of aggravation and complete and total ineptitude on their part.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 10, 2024
V
Verified Purchase
Vince Meyer
Boise, US
★★★★★ 5
Asurion Protection is worth it
After 3 years monitor had power issues. Asurion was unable to repair the monitor and provided a full refund with an Amazon Gift Card. Support was excellent and process was quick and easy.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 13, 2026
D
Verified Purchase
Doc Rick
Charlottesville, US
★★★★★ 5
MUST HAVE INSURANCE!
Excellent process to submit a claim! Easy claim submission, took less than 3 days for claim approval!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 11, 2026

recommand products