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Description
Corporate Social Responsibility: Doing the Most Good for Your Company and Your CauseToday, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P. R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.Binding Type: Hardcover
Publisher: Wiley
Published: 12/13/2004
ISBN: 9780471476115
Pages: 307
Weight: 1.12lbs
Size: 9.42h x 6.32w x 1.10d
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Product Reviews
★★★★★ 5
Good cover for furniture, soft and easy to wash.
Color: Khaki, Size: Throw(50"x60")
These are great for covering couches, chairs, ect. The only problem you will have is keeping them in place.
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Reviewed in the United States on April 11, 2026
★★★★★ 5
Great blanket!
Color: Black White, Size: Throw(50"x60"), Color: Black White, Size: Throw(50"x60")
I originally bought this to use in photos for my son’s race themed birthday. It looked perfect with the checkered pattern. But it ended up a favorite blanket in our house because it’s sooo soft!
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Reviewed in the United States on March 2, 2026
★★★★★ 4
Good buy for the money
This is really nice buy. It was way bigger then I thought it was gonna be. So when we did get it I was surprised. Plus it's nice and soft. Worth the money
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Reviewed in the United States on June 16, 2025
★★★★★ 5
I love it 💕
It’s noiceee. Not too heavy but not too light. Keeps me warm but not too hot. N it’s a really good size especially for the price. It covers me head to toe. It feels rlly soft and the color is like the picture.
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Reviewed in the United States on July 28, 2025
★★★★★ 3
It’s ok get what you pay for
Color: Plush-lavender, Size: Throw(50"x60")
Very this throw
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Reviewed in the United States on May 30, 2026