SKU: 9476705648

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Sale price$24.48 Regular price$27.20
Save 10%

Pay in installments of $6.80 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 28 - Aug 2

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Monetizing Innovation: How Smart Companies Design the Product Around the PriceSurprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial

Surprising rules for successful monetization

Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit.

Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.

Monetizing Innovations argues that this is tragic, wasteful, and wrong.

Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat--when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will.

The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book.

A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.



Binding Type: Hardcover
Publisher: Wiley
Published: 05/02/2016
ISBN: 9781119240860
Pages: 256
Weight: 0.90lbs
Size: 9.20h x 6.30w x 0.90d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 9476705648

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.4 ★★★★★
Based on 6 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
S
Verified Purchase
Sarah Sofía Ortiz Campos
Birmingham, US
★★★★★ 1
No recomiendo
Format: Paperback
Muy malo, no vine completo, además se demoró mucho más de lo que decía al momento de comprarlo. Solo aplazaban la fecha de entrega sin consultar cómo afectaba al cliente. Yo tuve que presentar el examen sin el libro, porque no llegó en la fecha que decía al comprarlo y después se cambió 3 veces la fecha, casi cumpliendo el mes.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 30, 2025
G
Verified Purchase
Ghost Mutt
Lowell, US
★★★★★ 5
Brings a Smile to your face
In this book you will discover why Lisa is not only awesome. But probably why she's not that popular. You'll figure out what she loves and hates. A chilling tale of her and nurse Milhouse. Why her fellow students and friends find her annoying. Get to see what an average day of hers is like, and much more.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 30, 2013
K
Verified Purchase
Kiboko
Massapequa, US
★★★★★ 5
thanks
thank you for the fast delivery I love the Simpsons!!! they are wonderfully funny and I love the fact's in the book and the little notes in it that are funny things you may not have known!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 24, 2013
H
Verified Purchase
Hoyt Glazer
Charlottesville, US
★★★★★ 5
It is a great book
This book is a great book. It is funny with a mini comic and mini story and has fun parts with different Simpsons characters
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 12, 2014
K
Verified Purchase
Karl
Lowell, US
★★★★★ 5
Great Book
This book is awesome. It's funny, clever, and the little facts and tidbits placed throughout make for some great reading.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2013

recommand products