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Description
Behavioural Economics: A Very Short IntroductionTraditionally, economists have based their economic predictions on the assumption that humans are super rational creatures, using the information we are given efficiently and generally making selfish decisions. Economists also assume that we're doing the very best we can possibly do not only for today, but over our whole lifetimes too. The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are
Traditionally, economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions. Economists also assume that we're doing the very best we can possibly do--not only for today, but over our whole lifetimes too. The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Binding Type: Paperback
Publisher: Oxford University Press, USA
Published: 05/01/2017
ISBN: 9780198754992
Pages: 144
Weight: 0.30lbs
Size: 6.80h x 4.30w x 0.50d
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
So nice I bought twice!
Size: H Desk Unfinished 3/4-in and 1/2-in, Size: H Desk Unfinished 3/4-in and 1/2-in
For starters, this is a great buy if it is exactly what you want. For me that was the case and it would have cost me a good $40 or more to replicate it at a big box store. With that said, if you are not planning on using all of the pieces and want a different configuration, this may not be the kit for you. All of the parts inside are just like if you bought it at a local home improvement store. All the pipes need to be cleaned and protected. I personally found that dish soap (dry off immediately after you clean a piece) was the easiest to clean everything and I finished it with some wax. The kit is sturdy and easily supports the weight of my butcher block tops. I inverted the kit as it is designed as I intend on adding a shelf and am planning on using the support brace to aid in holding that shelf up for cable management. After cleaning and protecting, putting the kit together only took 5-10 minutes and that was with kid disruptions. I purchased 2 so that my wife and I could have matching desks in the office and I couldn't be happier.
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Reviewed in the United States on August 23, 2019
★★★★★ 5
Durable and sturdy. I bought two
Size: H Desk Unfinished 3/4-in and 1/2-in
Love the kit. I ordered two to make an L-shaped desk for my home office. Perfect height, looks cool, and sturdy. Slightly tricky to get two of them to the exact same height but you can adjust them buy loosing/tightning parts. Way cheaper than going to the hardware store and buying the same parts. I wiped each piece down as they are a bit dirty/greasy, but no big deal.
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Reviewed in the United States on August 9, 2021
★★★★★ 5
Great legs - sturdy when fully assembled with tabletop.
Size: H Desk Unfinished 3/4-in and 1/2-in
These legs are great. I put it together with a butcher block tabletop and it turned out beautifully. I recommend using a level on the legs once you get them into position and again when you place a top on it. The screws included were so easy to screw into the block but that will vary depending on the top you select. Watch the videos another reviewer posted on cleaning the legs with a mild soapy water and dry them thoroughly. It really helped me. Also after it was all assembled I used a clear acrylic - in a spray can to clear coat and seal the legs. I am really happy with it.
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Reviewed in the United States on July 4, 2020
★★★★★ 5
Perfect
Size: 16 Inch
Exactly what I ordered, took just a few minutes to assemble and mount the legs. Love that the bottoms can be manipulated to give a balanced stance.
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Reviewed in the United States on February 23, 2026
★★★★★ 5
Perfect
Size: 16 Inch
Love the sturdieness and the almost stram punk look to these. Great quality and easy to install
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Reviewed in the United States on July 16, 2025