Pay in installments of $7.65 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Aug 1 - Aug 6
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts"Clear, balanced, and lively." Steven Pinker, bestselling author of How the Mind Works ARE YOU AFRAID OF THE "RIGHT" RISKS? Do you worry more about radiation from nuclear power or from the sun? Are you more afraid of getting cancer than heart disease? Are you safer talking on your cell phone or using a hands free device when you drive? Do you think global warming is a serious threat to your health? GET THE FACTS BEHIND YOUR FEARS AND DISCOVER . . .
"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind WorksARE YOU AFRAID OF THE "RIGHT" RISKS?
Do you worry more about radiation from nuclear power or from the sun?
Are you more afraid of getting cancer than heart disease?
Are you safer talking on your cell phone or using a hands-free device when you drive?
Do you think global warming is a serious threat to your health?
GET THE FACTS BEHIND YOUR FEARS--AND DISCOVER . . . HOW RISKY IS IT, REALLY?
International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear--too much or too little. It brings into focus the danger of The Perception Gap: when our fears don't match the facts, and we make choices that create additional risks.
This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.
TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES
Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 03/01/2010
ISBN: 9780071629690
Pages: 280
Weight: 1.23lbs
Size: 9.25h x 6.25w x 1.50d
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy