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FutureproofBy: Kevin Roose A practical, deeply reported survival guide for the age of AI, written by the New York Times tech columnist who has introduced millions to the promise and pitfalls of artificial intelligencenow featuring a new afterword. Artificial intelligence can be terrifying, but Kevin Roose provides a clear, compelling strategy for surviving the next wave of technology with our jobsand soulsintact.Charles Duhigg, author of The Power of Habit Its
By: Kevin RooseA practical, deeply reported survival guide for the age of AI, written by the New York Times tech columnist who has introduced millions to the promise and pitfalls of artificial intelligence—now featuring a new afterword.
“Artificial intelligence can be terrifying, but Kevin Roose provides a clear, compelling strategy for surviving the next wave of technology with our jobs—and souls—intact.”—Charles Duhigg, author of The Power of Habit
It’s time to get real about AI.
After decades of hype and sci-fi fantasies, AI—artificial intelligence—is leaping out of research labs and into the center of our lives. Millions of people now use tools like ChatGPT and DALL-E 2 to write essays, create art and finish coding projects. AI programs are already beating humans in fields like law, medicine and entertainment, and they’re getting better every day.
But AI doesn’t just threaten our jobs. It shapes our entire human experience, steering our behavior and influencing our choices about which TV shows to watch, which clothes to buy, and which politicians to vote for.
And while many experts argue about whether a robot apocalypse is near, one critical question has gone unanswered:
In a world where AI is ascendant, how can humans survive and thrive?
In Futureproof: 9 Rules for Surviving in the Age of AI, New York Times technology columnist Kevin Roose shares the secrets of people and organizations that have successfully navigated waves of technological change, and explains what skills are necessary to stay ahead of the curve today, with lessons like
• Be surprising, social, and scarce
• Resist machine drift
• Leave handprints
• Demote your devices
• Treat AI like a chimp army
Roose rejects the conventional wisdom that in order to compete with AI, we have to become more like robots ourselves—hyper-efficient, data-driven workhorses. Instead, he says, we should focus on being more human, and doing the kinds of creative, inspiring, and meaningful things even the most advanced algorithms can’t do.
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4.4 ★★★★★
Based on 16 reviews
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Product Reviews
★★★★★ 5
Use it every day, absorbs q
Love this item, hard to o find in store, great price for 2 pkag, out on auto ship, use it every day.
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Reviewed in the United States on April 21, 2026
★★★★★ 5
Simple, fragrance-free base lotion that plays well under sunscreen
Size: 18 Ounce (Pack of 1)
I bought this as a moisturizing base before beach days, on my dermatologist s-style routine: at home I apply this lotion first, let it sink in, then tanning cream, and then layer broad-spectrum sunscreen (SPF) on top. The goal was an even, soft, brown tan without that tight, dry feeling after sun and salt. In this role, it worked well for me. I didn’t finish the bottle over the season, and now I use it after the shower as my everyday body lotion.
Why I chose it (and what actually “works” here):
It’s fragrance-free and non-comedogenic, so it’s basic and gentle.
The key active is colloidal oatmeal, a classic skin protectant that helps soothe and support the moisture barrier.
Value for money was the clincher: a big bottle, simple formula, no extras I don’t need.
Real-life notes from first use:
It’s not ultra-rich (don’t expect a heavy occlusive butter), but as a daily hydrator or under-SPF base, it’s reliable and comfortable .The texture is fast-absorbing and non-greasy on my slightly dry skin.
So, a straightforward, affordable oatmeal lotion that kept my skin calm under sunscreen in summer and now does the job after showers. No complaints—just a workhorse moisturizer that earns its keep.
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Reviewed in the United States on October 14, 2025
★★★★★ 5
Great lotion, not smelly
Size: 18 Ounce (Pack of 6)
Our go-to moisturizing lotion. Great price, and the best lotion we've used. And not fragrant!
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Reviewed in the United States on March 4, 2026
★★★★★ 5
Good basic lotion
Size: 18 Ounce (Pack of 1)
Moisturizes and is good quality but it has a terrible smell until drying and then it has no scent
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Reviewed in the United States on May 12, 2026
★★★★★ 4
Good product good price
Size: 18 Ounce (Pack of 6)
Pretty good, great price
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Reviewed in the United States on April 30, 2026
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