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Deep Purpose. The Heart And Soul Of High-Performance Companies

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Deep Purpose. The Heart And Soul Of High-Performance CompaniesDeep Purpose. The Heart And Soul Of High Performance Companies Distinguished Harvard Business School professor Ranjay Gulati takes readers inside some of the world's most purposeful companies to understand the secrets to their success Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose as a promotional vehicle to make themselves feel virtuous and

Deep Purpose. The Heart And Soul Of High-Performance Companies

Distinguished Harvard Business School professor Ranjay Gulati takes readers inside some of the world's most purposeful companies to understand the secrets to their success

Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like 'mission', 'vision' and 'values'. Even well-intentioned leaders don't understand purpose's full potential and engage with it half-heartedly and superficially.

Having conducted extensive field research and interviewed leadership at purpose-oriented companies including Etsy, Lego and Microsoft, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders and communities alike. To get this right, leaders must fundamentally change not only how they execute purpose but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organisation's reason for being more intensely, thoughtfully and comprehensively than ever before.

As he argues, a deeper engagement with purpose can serve as a radically new operating system, enhancing performance while also delivering meaningful benefits to society. It's the kind of inspired thinking that businesses - and the rest of us - urgently need.

SPECIFICATIONS:

Author:Ranjay Gulati - Ранджай Гулати

Publisher:Penguin

Language:English

Publication Date:2022

Number of pages:304 pst

Format:Hardcover

Width:162 mm / 6,4'

Height:240 mm / 9,4'

Weight:517 g

ISBN:9780241513392

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SKU: 11101447391

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christian wilson
Dallas, US
★★★★★ 5
Easy peasy
Good communication. Easy to file a claim. Received my refund as soon as the product was mailed.
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Reviewed in the United States on May 21, 2026
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Kenneth J. Goodman Sr.
Port Orchard, US
★★★★★ 4
Its good to have for electronics and kitchen items
I get the Insurance for certain Electronics and kitchen items.
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Reviewed in the United States on April 17, 2026
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Annabanana
San Leandro, US
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Worth the money.
Quick and easy claim process. My refund was processed the same day that I shipped back the product.
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Reviewed in the United States on April 13, 2026
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LadyG
Bozeman, US
★★★★★ 1
All Gotchas, Gimmicks, and Grief
My husband broke the item in question, which was a Chemex coffee maker made of nothing but glass. It shattered full of coffee, so like a normal human he cleaned up the dangerous mess and threw it away. I put in a claim, and it said that I had to ship back the product. Believing that the Asurion process was as simple as stated, and reading the agreement that does mention that sometimes they'll require shipment of the item, but that they will review cases and use reasonable judgment, I contacted their chat, explaining that the requirement that I mail them a wet pile of shards of glass soaked in coffee (and a little bit of blood) was unsafe and unreasonable. I don't even know how I could do that in a way that would be safe for the people opening the packaging, or even to take it to the store. The shards of glass might puncture any plastic, and the wetness would soak through, plus there's the biohazard issue. Seems silly for a $47 product replacement to me. I figured any human would understand. First chat associate closed my case without even responding to me. I had to reopen it. The second one told me, "Yes, that is how your warranty works" as an answer to my "Hello, the last chat closed without me talking to anyone." I tried to explain the situation, and was told "If you call the hotline, maybe they'll help you." I call the hotline. The first person tells me tough, I have to mail it. I say it was thrown away. He says "AHA then it's lost! Your warranty doesn't cover lost things!" I say no, it's not lost, it was disposed of properly as shards of glass should be. I finally ask can I speak to someone else or a supervisor. He lies and says yes. I sit on hold for 20 minutes, never any wait time or any sort of indicator of when someone will talk to me. The phone call quality finally gets very horribly staticky, so I hang up and try again. Hallelujah, I get a decent human being who immediately says, "Oh, no, that's not reasonable! That is an unsafe thing to have to mail. I'll send it to the override department who should approve this because it's obvious that's not a normal thing to expect." Today I get an email that says: We can't approve your claim. We reviewed your NO SUPPORTING MANUFACTURER COFFEE MAKER claim. The product in your claim is not covered by your plan. As a result, we're unable to approve your claim. Nothing about the requirement to mail a biohazard, just the item isn't covered even though the item is absolutely covered. While I understand that loss prevention is important, this is a very small potatoes return and it isn't like I made this up. It would be easy to make me happy. I'm sure it has cost them more money to deny it than they would have lost covering the Chemex. I've bought multiple of their product replacement policies before. I never will again. They didn't offer for me to send a picture or anything. They just wasted hours of my time and sent a clearly AI-based answer, rather than treating me like a valuable customer.
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Reviewed in the United States on February 28, 2024
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Lisa R.
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Fast!
Process was easy. Quickly issued a gift card for my refund.
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Reviewed in the United States on May 14, 2026

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