Pay in installments of $27.75 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 25 - Jul 30
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
Fashion Brands: Branding Style From Armani To ZaraFashion Brands: Branding Style From Armani To Zara Inspires readers to look at their brands more critically to see what's missing Addresses the rise of celebrity endorsed products and fashion ranges Looks at the impact of blogging on fashion brands Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention
Fashion Brands: Branding Style From Armani To Zara
Inspires readers to look at their brands more critically to see what's missing Addresses the rise of celebrity-endorsed products and fashion ranges Looks at the impact of blogging on fashion brands
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure.Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.
'Useful nuggets' - Financial Times
'Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview.' - AdBrands
'An essential primer for anyone wanting to make it big in the fashion biz' - Nicholas Coleridge, Managing Director, Condé Nast
SPECIFICATIONS:
Author:Mark Tungate - Марк Тунгейт
Publisher:Kogan page
Language:English
Publication Date:2012
Number of pages:240 pst
Format:Paperback
Width:155 mm / 6,1'
Height:234 mm / 9,2'
Weight:370 g
ISBN:9780749464462
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy