SKU: 41853752937

ЗНАК. Українські товарні знаки 1960–1980. SIGN. Ukrainian Trademarks 1960–1980

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ЗНАК. Українські товарні знаки 1960–1980. SIGN. Ukrainian Trademarks 1960–1980. 19601980. SIGN. Ukrainian Trademarks 19601980 '. 19601980 ' ,, ( , , ), , , , . , : XX , , . , , , . '19601980 , . , . . , . , . , , , . () , , , ' ( ). SPECIFICATIONS: Author: Ulyana Bychenkova, Nika Kudynova, Alyona Solomadina, Olga Gladun, Liya Bezsonova, Rokas Sutkaitis , , , , , Publisher: IST Publishing Language: Ukrainian Publication Date: 2022 Number of pages: 160 pst Format: Paperback Width: 185 mm 7,3' Height: 215 mm 8,5' Weight: 447 g

ЗНАК. Українські товарні знаки 1960–1980. SIGN. Ukrainian Trademarks 1960–1980

'Знак. Українські товарні знаки 1960–1980-х років' — дослідження У,Н,А колективу (Уляна Биченкова, Ніка Кудінова, Альона Соломадіна), присвячене історії українського графічного дизайну, зокрема галузі корпоративної ідентичності, часів відлиги, застою та перебудови.

У книжці співіснують два наративи — візуальний та текстуальний, які розкривають обрану тему в ширшій хронологічній перспективі: з авангарду початку XX століття й до наших днів, адже матеріал потребує як наочності, так і коментування. Більшою мірою фокусуючись на харківській школі промграфіки та доробку Володимира Побєдіна, видання демонструє архівні матеріали, називає імена та описує процеси й впливи в графічному дизайні України, в локальному та глобальному контекстах.

'1960–1980-ті роки для українського графічного дизайну — ключовий, хоч і призабутий період. Саме тоді відбувалося становлення професії та формулювання завдань сфери, яку ми зараз називаємо корпоративною ідентичністю. Однак знання про ті процеси згодом було втрачено. Цим виданням ми сподіваємося заповнити прогалини в історії розвитку локальної графічної форми в галузі товарного знака, додавши повноцінності системі координат діяльності сучасного дизайнера.

Працювати з вивченням історії товарних знаків в Україні непросто — ця інформація матеріально вразлива, її зміст недооцінено. Майже всі товарні знаки зникли разом із радянськими підприємствами, для яких їх було створено, лише невелика частина може досі траплятися нам у побутовому повсякденні, випадково знайтися на барахолці або в музеї техніки. Архіви Торгово-промислової палати (ТПП) України, правонаступниці радянської організації, відповідальної за реєстрацію всіх створених тоді товарних знаків, теж непоправно постраждали після розпаду СРСР' (фрагмент передмови авторок видання).

SPECIFICATIONS:

Author:Ulyana Bychenkova, Nika Kudynova, Alyona Solomadina, Olga Gladun, Liya Bezsonova, Rokas Sutkaitis - Ульяна Быченкова, Ника Кудинова, Алёна Соломадина, Ольга Гладун, Лия Безсонова, Рокас Суткайтис

Publisher:IST Publishing

Language:Ukrainian/Українська

Publication Date:2022

Number of pages:160 pst

Format:Paperback

Width:185 mm / 7,3'

Height:215 mm / 8,5'

Weight:447 g

Illustrations:Colored

ISBN:9786177948246

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SKU: 41853752937

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Kat L.
West Palm Beach, US
★★★★★ 5
Best replacement filter
Size: 9.6" x 11.1" x 2.2"
Great quality replacement for factory filter, fits snug, very easy installation, and the performance is on par.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 11, 2026
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Pam Volden
Lowell, US
★★★★★ 5
Best air flow
Size: 9.6" x 11.1" x 2.2"
I have a 2022 ram 1500 four-door. The factory filter from the ram dealer is about $40 but it’s not reusable. That was the only one I found that had good airflow into the cabin. I tried several other brands but the airflow was reduced excessively. The ram filter was 15 mph, most of the other aftermarkets dropped the airflow to about 9 mph. I just installed a K&N reusable filter and the airflow is back up to 15 mph. Great job K&N!!
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Reviewed in the United States on March 27, 2026
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CRF Ken
Charlottesville, US
★★★★★ 5
Fits Well and Reusable. I'm Happy.
Size: 9.6" x 11.1" x 2.2", Size: 9.6" x 11.1" x 2.2"
For less than the price of 2 disposable FRAM CV11671 cabin filters for my 2019 RAM 1500 and this will last forever. If it gets wet, like I've had happen with the paper throw-away filters due to stuff falling off trees in the spring and clogging cowl area water drains and backing up into filter ( yeah, that's a thing ) and can clean and dry this filter and reuse. Great directions came in the box along with a sticker to point out that this is a lifetime filter so someone doesn't throw it away. Do this yourself. Don't let some auto repair shop talk you into it. I was getting tires balanced recently and heard a quote they gave over the phone of $79 to do this. I don't know what kind of vehicle that was for but this ain't rocket science. Don't get ripped off. Now back to this filter. There is no arrow for air flow so I figure it flows well both ways and just put it in with the K and N logo right side up and facing out. It's not a straight in shot the way RAM positioned the opening for the cabin filter slot but was no big deal. Also realize this isn't a perfect square filter ...It's a rectangle so don't try to shove the fat end in and say it doesn't fit. I haven't noticed any air flow differences with the heating / ac system but some people say they do. I'm just happy I don't have to buy anymore disposable filters and can dry this if it gets wet. The cleaning and refresh spray kit is #99-6000 that comes with a 8oz and 12oz bottle and I'm trying to find that cheaper somewhere for when I do clean this thing.
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Reviewed in the United States on November 20, 2025
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Verified Purchase
TheGrandSyphor
Carnegie, US
★★★★★ 5
Can’t go wrong with K&N
Size: 9.6" x 11.1" x 2.2"
So I recently took my pickup in to have some recall work done, half way through the process I got a call from the dealership stating I needed a new air filter and that a new one would cost nearly $60. I chuckled and told then to put the old one back in and I immediately came to Amazon and ordered this cabin filter. I’ve used K&N products in the past and have never been sorry, and that is the case with this lifetime filter. Upon installing this filter I noticed an IMMEDIATE difference in air flow into the cabin, it even smelled better. If this filter ever gets dirty Ira easy to clean and reinstall, paying for itself over time. Do yourself a favor and pick one of these up, you will not be sorry.
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Reviewed in the United States on October 20, 2025
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Verified Purchase
Perfect condition strong material
Alexandria, US
★★★★★ 5
Perfect fit
Size: 9.6" x 11.1" x 2.2"
Perfect fit on my 2022 jeep wagoner
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Reviewed in the United States on May 20, 2026

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