SKU: 65350566491

Quantum Marketing. Domina La Nueva Mentalidad Para Conectar Con Los Consumidores de Mañana / Quantum Marketing

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Description

Quantum Marketing. Domina La Nueva Mentalidad Para Conectar Con Los Consumidores de Mañana / Quantum MarketingRaja, que es un experto en marketing de vanguardia, no slo ofrece una visin fascinante del Quinto Paradigma del Marketing, sino que tambin muestra cmo jugar hbilmente en l y ganar. Es un libro excepcional que marcar un hito en el mundo del marketing. ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing & Communications Officer de Mastercard, una de las marcas ms premiadas y reconocidas a nivel

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» ---ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays

Raja Rajamannar, Chief Marketing & Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro.

En Quantum marketing los lectores aprenderán a:

Comprender la evolución del marketing.

Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución.

Romper el paradigma mental para competir en cualquier empresa.

Conocer a los principales especialistas en marketing de diversas industrias.

ENGLISH DESCRIPTION

Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing." --ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.

As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.

In Quantum Marketing, readers will:

Understand the evolution of marketing and how to be at the forefront of future change.

Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.

Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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SKU: 65350566491

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Janet Becraft
Battle Creek, US
★★★★★ 5
Colors and size
Color: Vanilla/Acorn
Perfect for my needs
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Reviewed in the United States on April 30, 2026
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Holy Cow
Birmingham, US
★★★★★ 5
Polished Everyday Crossbody, Though Priced Like a Designer-Branded Bag
Color: Vanilla/Acorn
This crossbody bag has a clean, classic look that works well for everyday use, errands, travel, or casual outfits where you want something more polished than a basic purse. The north-south shape gives it a slim profile, so it does not feel overly bulky, but it still has enough room for daily essentials like a phone, wallet, keys, small cosmetics, cards, and other small items. The zipper closure is a practical feature because it keeps everything more secure than an open-top bag, especially when walking around, shopping, or traveling. The front and back zippered pockets are also useful for items you want quick access to, like a phone, receipt, lip balm, or transit card. I like that the layout keeps the bag organized without making it feel complicated. The material is mostly PVC with some polyester and polyurethane, so it has more of a coated designer-bag feel rather than soft genuine leather. That makes it easier to wipe clean and more resistant to everyday marks, but buyers should know they are paying more for the brand/style than for leather construction. The bag feels structured and presentable, but it may not have the same long-term aging or softness as a real leather crossbody. For comfort, the crossbody style is convenient because it keeps your hands free and distributes weight better than carrying a small handbag by hand. It is best for people who want a stylish everyday bag, not someone looking for a large tote or something that can carry bulky items. For pricing, similar branded crossbody bags usually range from about $80–$200, depending on the brand, size, material, and whether it is leather or coated canvas/PVC. At around $180, this is on the premium side for a PVC-blend crossbody, but it is fairly typical for the Michael Kors price range. Overall, it feels worth considering if you like the style and brand name, but value-focused buyers may want to compare sale prices or color options before paying full price.
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Reviewed in the United States on May 14, 2026
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Linda A.
Dallas, US
★★★★★ 5
Stylish, Spacious, and Perfect for Everyday Use
Color: Brown/Acorn
absolutely love this Michael Kors Jet Set Travel crossbody bag! The design is great making it easy to pair with both casual and dressy outfits. It’s surprisingly spacious for its size and keeps all my essentials organized without feeling bulky. The quality of the materials and craftsmanship is excellent, and it feels very durable. This has quickly become my go to bag for everyday use and travel! Great price!
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Reviewed in the United States on April 28, 2026
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Miss Beckworth
Grantham, US
★★★★★ 5
Designer quality and design
Color: Vanilla/Acorn
This is the second Michael Kors bag in my collection, and I’m pleased with both of them. These are quality items that are timeless and complement pretty much everything that i own. At first, i thought that this was a travel bag in the sense that you would put toiletries in it, but it’s intended to be a smaller crossbody bag that you can travel with. It’s meant to hold essential items and look quite stylish while doing so. I chose this color since my luggage set and toiletry bags are all cream and brown. Classic, chic, elegant and sophisticated without screaming that this is a designer bag. This comes packaged beautifully and carefully so that it’s protected. The strap is adjustable on both sides. The bag lives up to Michael Kors quality and is worth every penny. I need a matching wallet or wristlet NOW. Highly recommended if you appreciate designer products that have a higher price point but will last for years and always be in style.
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Reviewed in the United States on March 18, 2026
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Verified Purchase
L. Hendricks
Massapequa, US
★★★★★ 5
Cute and comfy
Size: 30W x 29L, Color: Truest Blue
So comfortable and cute! I sized down and they fit just fine.
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Reviewed in the United States on June 5, 2026

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