SKU: 11463157665

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

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Description

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making MachineAuthor of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:

- Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.

- A small, profitable business can be worth much more than a large business surviving on its top line.
- Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

ABOUT THE AUTHOR:

MIKE MICHALOWICZ launched and sold two multi-million dollar companies and is co-founder of Profit First Professionals, a membership organization of accountants, bookkeepers and business coaches who teach the Profit First method. He is a former columnist for The Wall Street Journal, is a popular speaker and has shared his insights on business and entrepreneurship at TEDx, creativeLIVE, INCmty and others. He is the author of The Pumpkin Plan and The Toilet Paper Entrepreneur. His columns have appeared in Entrepreneur Magazine, Open Forum, and Harvard Business Review.

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SKU: 11463157665

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JD
Whiting, US
★★★★★ 5
Great paper good price
Size: 3 Reams | 1500 Sheets, Style: Letter (8.5x11)
This is a solid everyday paper option that does exactly what it’s supposed to do. The packaging was good—everything arrived in perfect condition with no bent corners or damaged reams. It’s nice not having to deal with warped paper right out of the box. Printing quality has been consistent. I’ve used it for both home and work printing, and it feeds smoothly through the printer without jams. The brightness is good too—text comes out clear and sharp, and colors look decent for standard copy paper. Overall, it’s reliable, good quality paper at a fair price. I’d definitely buy it again.
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Reviewed in the United States on June 8, 2026
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Whale
Cuba, US
★★★★★ 5
Nice daily use paper for ink jet printers. A good white rating too. OK for occasional color
Size: 1 Ream | 500 Sheets, Style: Letter (8.5x11)
Very good paper for daily use on ink jet printers. Good price, fast deliver, and packaged well. It even works well for color printing but not what you want for high quality glossy color prints.
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Reviewed in the United States on May 30, 2026
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Gabriel L. De Mattos
Los Angeles, US
★★★★★ 5
Reliable everyday printer paper, no jams and clean prints
Size: 1 Ream | 500 Sheets, Style: Letter (8.5x11)
Standard printer paper that just works. Feeds consistently without jamming across multiple printers I use it in. The brightness level is good and text prints crisp and clear. The 500 sheet ream is a reasonable size to keep on hand. Nothing fancy to say here, it is just reliable paper at a fair price. Amazon Basics has been consistently good for these kinds of commodity items.
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Reviewed in the United States on May 5, 2026
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HONEST REVIEWER
Port Orchard, US
★★★★★ 4
If you're looking for a budget-friendly option for everyday printing, this is a solid choice.
Size: 1 Ream | 500 Sheets, Style: Letter (8.5x11)
Let's be honest, reviewing copy paper isn't exactly thrilling. But,et's be honest, reviewing copy paper isn't exactly thrilling. But, if you're buying paper, you expect it to, well, work like paper. And in that regard, the Amazon Basics Multipurpose Copy Paper delivers. It works as paper should. That's really the core of it. This paper is functional. It's the kind of paper you buy when you need a lot of it without breaking the bank. Here's a quick breakdown: Pros: Affordable: This is the biggest selling point. If you're looking for a budget-friendly option for everyday printing, this is a solid choice. Good for High-Volume Printing: Because of its affordability, it's great for those situations where you're churning out documents and don't want to worry about the cost per page. Works in Most Printers: I've used it in inkjet and laser printers without any major issues. It's generally reliable in terms of feeding and printing. Acceptable Brightness: It's not the brightest white paper on the market, but it's acceptable for most general-purpose printing. Cons: Not Premium Quality: Don't expect a luxurious feel or exceptionally crisp print quality. It's not designed for high-resolution photos or important presentations. Can Be a Little Thin: Compared to more expensive paper, it can feel a bit thinner. This might lead to slight show-through if you're printing heavily on both sides. Packaging Can Sometimes Be Damaged: While not always the case, some users have reported damaged packaging upon delivery. This hasn't affected the paper itself in my experience, but it's something to be aware of. Overall: The Amazon Basics Multipurpose Copy Paper is a reliable and affordable option for everyday printing needs. It's not fancy, but it gets the job done. If you're looking for premium quality, look elsewhere. But if you just need a lot of paper, that works as paper should, and at a good price, this is a worthwhile choice. That's really the core of it. This paper is functional. It's the kind of paper you buy when you need a lot of it without breaking the bank. Here's a quick breakdown: Pros: Affordable: This is the biggest selling point. If you're looking for a budget-friendly option for everyday printing, this is a solid choice. Good for High-Volume Printing: Because of its affordability, it's great for those situations where you're churning out documents and don't want to worry about the cost per page. Works in Most Printers: I've used it in inkjet and laser printers without any major issues. It's generally reliable in terms of feeding and printing. Acceptable Brightness: It's not the brightest white paper on the market, but it's acceptable for most general-purpose printing. Cons: Not Premium Quality: Don't expect a luxurious feel or exceptionally crisp print quality. It's not designed for high-resolution photos or important presentations. Can Be a Little Thin: Compared to more expensive paper, it can feel a bit thinner. This might lead to slight show-through if you're printing heavily on both sides. Packaging Can Sometimes Be Damaged: While not always the case, some users have reported damaged packaging upon delivery. This hasn't affected the paper itself in my experience, but it's something to be aware of. Overall: The Amazon Basics Multipurpose Copy Paper is a reliable and affordable option for everyday printing needs. It's not fancy, but it gets the job done. If you're looking for premium quality, look elsewhere. But if you just need a lot of paper, that works as paper should, and at a good price, this is a worthwhile choice.
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Reviewed in the United States on April 27, 2025
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Liz
Phoenix, US
★★★★★ 5
Reliable Everyday Printer Paper
Size: 1 Ream | 500 Sheets, Style: Letter (8.5x11)
This is standard plain printer paper for everyday home use, and it does exactly what it’s supposed to do without any issues. I have had no problems with paper jams, ink smudging, or feeding through the printer. The paper is an average thickness, nothing special, but perfectly fine for printing documents. The color is white. It does not curl, and everything comes out clean and readable. It does not stand out in any particular way, but there is also nothing to complain about. Overall, it is reliable, consistent, and works well for regular home printing needs. I will buy again.
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Reviewed in the United States on May 29, 2026

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