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Description
Testing Business IdeasDiscover the power of effective business model testing with 'Testing Business Ideas'. This comprehensive guide, published by John Wiley & Sons in 2019, offers innovative techniques for entrepreneurs and business leaders eager to validate their new concepts. With an ISBN of 9781119551447 and 368 pages of actionable insights, this book serves as an essential resource for anyone looking to ensure their business strategies thrive. Did you know that 7 out
Discover the power of effective business model testing with 'Testing Business Ideas'. This comprehensive guide, published by John Wiley & Sons in 2019, offers innovative techniques for entrepreneurs and business leaders eager to validate their new concepts. With an ISBN of 9781119551447 and 368 pages of actionable insights, this book serves as an essential resource for anyone looking to ensure their business strategies thrive.Did you know that 7 out of 10 new products fail? 'Testing Business Ideas' aims to change that narrative by providing hands-on methods that dramatically reduce risk and enhance the chances of success for your projects. Built upon the well-regarded Business Model Canvas and Value Proposition Canvas, it incorporates Assumptions Mapping along with other effective experiments from the lean startup movement.
In a visually engaging format, this guide not only bridges the gaps between strategy and experimentation but also empowers you to identify and test your key business assumptions. Through its practical advice, you'll learn how to cultivate an experimentation culture within your organization, making innovation a continuous and repeatable process.
Experience a transformative approach to business idea validation that minimizes wasted resources and maximizes growth opportunities. By leveraging this definitive field guide, you're setting your venture up for success.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119551447
Year: 2019
Publisher: John Wiley & Sons Inc (US)
Pages: 368
Description:
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder™s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
Close the knowledge gap between strategy and experimentation/validation
Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
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4.1 ★★★★★
Based on 14 reviews
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Product Reviews
★★★★★ 4
Almost Indestructable.
Style: Squirrel
We have an aggressive chewer that has yet to be able to crack this one open. It's so indestructible that ours gives up on it and only plays with it infrequently. So the minus 1 star is more about the dogs preference, maybe. But make no mistake, this is made better than any other toy I have ever seen.
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Reviewed in the United States on June 26, 2025
★★★★★ 5
Fun toy for the dog
Style: Squirrel
This is a hit with our dog. We have a schipperke who is very active and we play tug of war with “duck” every morning. It has held up amazingly well despite his sharp teeth.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 16, 2025
★★★★★ 1
“ Not easy to destroy”. My arse!
Style: Squirrel, Style: Squirrel
Description says not easy for aggressive chewers to destroy. Well, my non aggressive chewer had in destroyed in less than 24 hours. Notice the lack of feet. Think I can get a refund?
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 5, 2025
★★★★★ 3
My T-Rex Killed It
Style: Squirrel
This toy would likely be fine with dogs who don't immediately destroy toys. I have a small 15lb dog that I refer to as a T-Rex. We did not use it as a tug toy and it was taken away most of the time he wasn't playing with it, but I forgot about it for 5-10 minutes and it was torn apart. My dog does not get 'regular' toys any more. They have to be the toys marked for 'aggressive' chewers. Some GoDog toys have been good, and he has received the Bark Box toys for aggressive chewers, but Bark Box toys for aggressive chewers seem to only come in larger sizes if your dog is an aggressive chewer and a lot of the toys are too heavy and large (mouth size) for him play with very much.
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Reviewed in the United States on January 4, 2025
★★★★★ 5
Sturdy: Westie tries to destroy it, but it has held up
Style: Squirrel
Because it's not a stuffed animal toy, there is not the issue with the stuffing getting torn out. Squeakers at head and tail. Dog loves it.
Had fun lightly tying it onto fishing line, putting on the roof using the fishing pole, and yanking it off when the dog isn't expecting. He loves it and goes mad trying to, well, exterminate the varmint! Key is lightly tying to fishing line using a loop so it comes off (most of the time) when the dog shakes it violently. Short vid of how it comes off the roof. No dog in video because couldn't manage fishing pole, camera, and dog at same time. Have put it in bushes, low tree branches, flat in the yard...just start reeling in and the fun begins.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 21, 2024
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