Small Business Marketing Strategies All-in-One For Dummies

Small Business Marketing Strategies All-in-One For DummiesCondition: BRAND NEW ISBN: 9781119236917 Year: 2016 Publisher: John Wiley & Sons Inc (US) Pages: 600 Description: Transform your small business into a revenue generating machine with this step by step marketing resource Running a small business is a fun and rewarding experience. Its even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that

Condition: BRAND NEW
ISBN: 9781119236917
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 600


Description:


Transform your small business into a revenue-generating machine with this step-by-step marketing resource 


Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. 


In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. 


You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. 


In this book, you will: 


Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals 

Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing 

Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix 

Evolve past gut instincts and measure your results with hard data and reliable metrics 



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