A / B Testing

A / B TestingUnlock the potential of your online business with 'A B Testing: The Most Powerful Way to Turn Clicks Into Customers'. This essential guide, authored by industry leaders Dan Siroker and Pete Koomen, cofounders of the renowned A B testing platform Optimizely, delves into the transformative power of A B testing. Designed for marketers, entrepreneurs, and business owners, this book reveals how you can leverage data driven decision making to enhance your

Unlock the potential of your online business with 'A/B Testing: The Most Powerful Way to Turn Clicks Into Customers'. This essential guide, authored by industry leaders Dan Siroker and Pete Koomen, cofounders of the renowned A/B testing platform Optimizely, delves into the transformative power of A/B testing. Designed for marketers, entrepreneurs, and business owners, this book reveals how you can leverage data-driven decision-making to enhance your website's conversion rates significantly.

In today's digital landscape, the average conversion rate is a mere 2%, meaning a staggering 98% of your web visitors might leave without converting. Discover how A/B testing can change this dynamic by allowing you to create and analyze multiple versions of your webpages simultaneously. This book presents actionable insights derived from over 300,000 varied experiments conducted by Optimizely's clients, showcasing proven best practices for successful A/B campaigns.

You will learn what elements to test, how to interpret results, and the strategic methods that helped notable organizations like Google and Amazon to refine their user experience and marketing efforts. Whether you are a seasoned marketer or just beginning your online journey, this book will equip you with the necessary tools to start experimenting today.

Condition: BRAND NEW
ISBN: 9781118792414
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 208

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118792414
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 208


Description:


How Your Business Can Use the Science That Helped Win the White House


The average conversion rate”the rate at which visitors convert into customers”across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.


What's the solution? A/B testing.


A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race.


In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.


Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn:


What to test

How to ch