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Description
Mastering the Complex SaleMastering the Complex Sale is an indispensable resource for professionals aiming to excel in today's competitive marketplace. With 304 informative pages, this groundbreaking book by Jeff Thull delivers practical strategies for navigating complex sales where multiple decision makers and varying agendas come into play. Tailored for sales leaders, managers, and teams in multinational corporations, this essential guide offers proven frameworks to enhance
Mastering the Complex Sale is an indispensable resource for professionals aiming to excel in today's competitive marketplace. With 304 informative pages, this groundbreaking book by Jeff Thull delivers practical strategies for navigating complex sales where multiple decision-makers and varying agendas come into play. Tailored for sales leaders, managers, and teams in multinational corporations, this essential guide offers proven frameworks to enhance your selling process. Dive deep into the methodologies that will enable you to clarify and communicate value, thereby differentiating your solution from the competition. Drawing from real-world examples and expert insights, Thull's approach empowers you to conquer commoditization and focus on delivering unmatched value instead of just competing on price. Ideal for those traversing the complexities of cross-cultural and cross-border sales, this book equips you with the tools necessary for success in high-stakes environments. Gain a competitive edge and reshape your sales strategies today with Mastering the Complex Sale, a must-read for anyone serious about selling in challenging contexts. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780470533116. Year: 2010. Publisher: John Wiley & Sons Inc (US).Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470533116
Year: 2010
Publisher: John Wiley & Sons Inc (US)
Pages: 304
Description:
Praise for Mastering the Complex Sale
"Jeff Thull's process plays a key role in helping companies and
their customers cross the chasm with disruptive innovations and
succeed with game-changing initiatives."
?Geoffrey A. Moore, author of Crossing the Chasm and Dealing
with Darwin
"This is the first book that lays out a solid method for selling
cross-company, cross-border, even cross-culturally where you have
multiple decision makers with multiple agendas. This is far more
than a 'selling process'?it is a survival guide?a truly
outstanding approach to bringing all the pieces of the puzzle
together."
?Ed Daniels, EVP, Shell Global Solutions Downstream,
President, CRI/Criterion, Inc.
"Mastering the Complex Sale brilliantly sets up value
from the customer's perspective. A must-read for all those who are
managing multinational business teams in a complex and highly
competitive environment."
?Samik Mukherjee, Vice President, Onshore Business,
Technip
"Customers need to know the value they will receive and how they
will receive it. Thull's insights into the complex sale and how to
clarify and quantify this value are remarkable?Mastering
the Complex Sale will be required reading for years to
come!"
?Lee Tschanz, Vice President, North American Sales, Rockwell
Automation
"Jeff Thull is winning the war against commoditization. In his
world, value trumps price and commoditization isn't a given, it's a
choice. This is a proven alternative to the price-driven sale.
We've spoken to his clients. This stuff really works, folks."
?Dave Stein, CEO and Founder, ES Research Gr
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Product Reviews
★★★★★ 5
👌 Kaboom! 🌹 Air fills the room! 💥 Inside your tyres, that is ✨💖
Color: Orange, Number of Items: 1
Right out of the box this little wonder inflated my motorcycle tires to the decimal. I set it to .5 over on the digital pressure gauge so the pulling out doesn’t lower the PSI. This machine worked easily, flawlessly, and if you’re on the fence, I’d say pull the trigger. The hoses on mine screwed together making it just about the right length. Dunno how long it lasts but - wow - not much bigger than an old transistor radio & was controlled intuitively. Easy port on bicycle, cycle, auto. It’s a wow & I’m hard to please.
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Reviewed in the United States on May 20, 2026
★★★★★ 5
Impressive for its size
Color: Yellow, Number of Items: 1
Great for keeping handy for bikes and even some use on the car tires. Pumped all 4 golfcart tires up from 10 to 22 psi. I am pleased with this purchase and keep it in our Jeep at all times. Works great and is compact. Easy to use. Do read the directions about maximum continuous run time and required cooling off period. Recommend & I would buy again & expecially as a gift.
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Absolute Necessity!
Color: Orange, Number of Items: 1
So, the AstroAI arrived today. It was left in the mailbox because it was raining like crazy at the time. I had to go back & watch the videos again to learn how to use it. I'm like what does this thing at the top on the right hand side do. It allows you to screw in the hose & use it as a handle for carry; interesting considering it's small size. It fits into the palm of your hand. To my surprise, it comes with 2 hose attachments. One that screws onto your tires & the other one that snaps onto your tires. It also comes with the other smaller attachments. It comes charged. I tried it & it works great. Definitely worth the money because you don't want to be left on the side of the road or stranded at work coming out to find your tire has a slow leak, especially after working all day!
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Reviewed in the United States on May 27, 2026
★★★★★ 4
Works as intended, definitely recommend
Color: Orange, Number of Items: 1
Amazing little compressor. Super easy to use and can easily adjust the pressure maximum. The accuracy is fairly spot on and it is easy to carry and throw into a travel bag. Only complaint is that it doesn't hold a super good charge, you can maybe fill up about 2 1/2 tires before having to charge it up again.
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Reviewed in the United States on May 1, 2026
★★★★★ 5
Well worth the cost
Color: Orange, Number of Items: 1
I don't write reviews often, but this is about the best 20 bucks I ever spent. I bought this to keep in my motorcycle saddlebags for emergency roadside repairs. I didn't realize it had a flashlight in it and also a red flashing light which will be good if I'm ever stranded on the side of the road at night. It shuts itself off when it reaches the desired pressure, which is nice to set it and let it do it's thing since it is a small pump and takes a while. Keep your expectations low, as it is a tiny little unit and takes a long time to air up tires. But for what it is, it's perfect. I used it right out of the box to air up a tractor tire and it took several minutes, but it beats driving my tractor to the shop on a flat. This is an awesome little machine!
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Reviewed in the United States on May 8, 2026