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Description
Strategic Communication eBookCondition: BRAND NEW ISBN: 9780190303778 Year: 2016 Publisher: Oxford University Press ANZ Description: Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long term
Condition: BRAND NEWISBN: 9780190303778
Year: 2016
Publisher: Oxford University Press ANZ
Description:
Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories.The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning. Key featuresChapter exercises encourage students to think more broadly about communication strategy and work through the particular aspects of a strategyCases throughout help readers apply theory to real-life situationsIn Theory panels highlight key theories and demonstrate important links between theory and practice
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Product Reviews
★★★★★ 5
Cute toddlers outfit
Size: 2T, Color: Mauve/Apples
The material is good made well reasonably priced
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Reviewed in the United States on November 22, 2025
★★★★★ 5
Who doesn't love a unicorn?
Size: 2T, Color: Pink/Unicorn
Cute set but runs a bit big in my opinion for a size 2T. My grandbaby is tall for her age (22 months), but the pants were really long and loose on her, granted she's not chunky, so factor that in. Overall, it's a nice set and the material is soft (especially the pants) and seems like it would keep the little ones warm.
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Reviewed in the United States on December 31, 2025
★★★★★ 5
Cute outfit for everyday.
Size: 2T, Color: Pink/Unicorn
Exactly as pictured. Good quality, not too thin but also not too thick. True to size and looks like it will keep my baby warm when she’s inside. Good price on sale! Was a steal!
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Reviewed in the United States on December 13, 2025
★★★★★ 5
High Quality
Size: X-Small, Color: Pink/Unicorn
High print quality, and vivid colors. Got exactly what I expected.
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Reviewed in the United States on December 25, 2025
★★★★★ 4
Just as pictured
Size: X-Large, Color: Mauve/Apples
It is sized big so I suggest that you order a size down.other than that it is just as pictured.
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Reviewed in the United States on November 13, 2025