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Description
AlchemyCondition: BRAND NEW ISBN: 9780753556528 Format: B format paperback Year: 2021 Publisher: RANDOM HOUSE UK Description: The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why
Condition: BRAND NEWISBN: 9780753556528
Format: B-format paperback
Year: 2021
Publisher: RANDOM HOUSE UK
Description:
The hugely anticipated first book from the TED Talks star and advertising legend
'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb
Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong- we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
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★★★★★ 5
Refreshing
I like it.
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Reviewed in the United States on May 15, 2026
★★★★★ 5
Love it
Great product
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Reviewed in the United States on April 12, 2026
★★★★★ 4
Good for travel
It was very convenient to use in my travel water pick. The taste is good. The only difficulty was opening it.
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Reviewed in the United States on August 30, 2025
★★★★★ 5
excellent mouthwash but contains xylitol
This mouthwash is awesome! It makes my teeth and gums feel very clean and healthy. The mint flavor is refreshing. It's a concentrated mouthwash which is designed to be used in your water flosser. This order contains 30 individual packs of concentrated mouth wash. I made the mistake of not reading the product description before using it, so it took me a couple of minutes to figure out how to open one. You twist the end off to open each pack. Please note that this product contains xylitol so be sure to keep them far away from dogs as xylitol is extremely toxic to dogs.
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Reviewed in the United States on May 20, 2025
★★★★★ 1
Leaking
Worst it’s was leaking everywhere
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Reviewed in the United States on July 7, 2025