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Description
Strategic Brand ManagementCondition: BRAND NEW ISBN: 9780198797807 Year: 2018 Publisher: Oxford University Press UK Description: A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's
Condition: BRAND NEWISBN: 9780198797807
Year: 2018
Publisher: Oxford University Press UK
Description:
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is a
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
FANTASTIC FIT
Size: 16 Plus, Color: Washed Blue
I'm a 4'7" , 65 year old woman. Due to abdominal issues I needed jeans that give that extra something on the waist. I've tried on just about every brand of jeans ranging in size from adult/junior 6 to 12. If they fit on the legs the waist was huge. If they fit on the waist the legs and butt had enough room for me and a friend. I was resigned to wearing yoga pants and leggings with big shirts. My son mentioned that he loved the Amazon basics men's dress slacks, so I figured why not. First I looked at women's and juniors, and I knew from the measurements that I was still stuck. Then I remembered that about 15 years ago I'd buy girls pants (I was a size 12 in kids at the time) Looking at the sizes I knew a 12 was way too small, then I saw the 16 plus. With hesitation I bought them. Well glory be miss Agnes, THEY FIT. Comfortable, real jeans again. Sure, I have to take them up about 6 inches, but that's fine, not a problem. I'm just so happy to have real jeans again !!!
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Reviewed in the United States on November 30, 2023
★★★★★ 5
Love them!
Size: 7 Slim, Color: Washed Blue
I did but expect these jeans to fit so well and look so nice on my daughter. Hands down the best jeans I’ve purchased for her, much better fit and quality than the other stores! The length is perfect, but it’s a little snug in the waist. Still a great fit with some stretchiness! Great value!
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Reviewed in the United States on July 25, 2025
★★★★★ 5
Great pair of Jean and great price!
Size: 14, Color: Washed Blue, Size: 14, Color: Washed Blue
I can’t believe these were only $13. They feel and look like quality jeans, very basic/simple boot cut. My daughter says they’re stretchy and comfortable. I ordered her a size 14 (12’s fit her waist but are always too short) She’s 11 years old, 5’ tall, about 80lbs. The waist adjusters were great for the perfect fit.
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Reviewed in the United States on August 9, 2025
★★★★★ 5
Love the Options
Size: 10 Slim, Color: Medium Wash
I love that there are slim and plus sizes. Allows me to find the perfect fit for my girls!!
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Reviewed in the United States on May 9, 2026
★★★★★ 5
Amazing jeans! My daughter loves them!
Size: 7 Slim, Color: Washed Blue, Size: 7 Slim, Color: Washed Blue
My daughter is really slim but tall. She is 7 about 50 pounds. She loves them and I’m so happy because all the other jeans that I buy I have to return cuz they are all too big on her. The jeans are stretchy and feel much more expensive for the price! Great quality! I will be ordering more for sure!
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Reviewed in the United States on April 14, 2026