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Description
Designing Brand IdentityCondition: BRAND NEW ISBN: 9781118980828 Year: 2017 Publisher: John Wiley & Sons Inc (US) Pages: 336 Description: Designing Brand Identity Design Business Whether you? re the project manager for your company? s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity
Condition: BRAND NEWISBN: 9781118980828
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 336
Description:
Designing Brand Identity
Design/Business
Whether you?re the project manager for your company?s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.
Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders?global and local. It?s an essential reference for implementing an entire brand system.
Carlos Martinez Onaindia
Global Brand Studio Leader
Deloitte
Alina Wheeler explains better than anyone else what identity design is and how it functions. There?s a reason this is the 5th edition of this classic.
Paula Scher
Partner
Pentagram
Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it?s been my blueprint for using design to impact people, culture, and business.
Alex Center
Design Director
The Coca-Cola Company
Alina Wheeler?s book has helped so many people face the daunting challenge of defining their brand.
Andrew Ceccon
Execu
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4.7 ★★★★★
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Product Reviews
★★★★★ 4
Quality product for fair price
Color: Leather - Brown
Good quality, light, material felt good. Quite a few card slots. The magnet is not super strong so you can’t carry a lot of cash, but it is good enough to make it feel secure.
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Reviewed in the United States on August 14, 2025
★★★★★ 5
Lightweight and durable
Color: Grey
My husband loves this wallet because it's super lightweight but durable. He doesn't like the bulkiness of most leather wallets so this was the perfect fit. The topographical pattern is unique
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Reviewed in the United States on June 29, 2025
★★★★★ 5
Super cute!
Color: Multi
This is advertised for men, but I bought it for myself and absolutely love it! It’s very cute, lightweight and slim to just slip in your pocket for a quick run in instead of bringing your whole billfold. Good quality and cute design! Fits 2 cards on each side and has pocket in the middle for cash.
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Reviewed in the United States on December 31, 2024
★★★★★ 3
Got sent a used wallet
Color: Embossed Leather - Tan, Color: Embossed Leather - Tan
Open up package and wallet came out scratched and then their was a crack on the ID window. A little tiny then what I expect but all the credit cards well.
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Reviewed in the United States on June 5, 2025
★★★★★ 4
Card holder yes, 'wallet' not so much, and it has a 'weathered' look as shown in their pictures.
Color: Multi
This little card holder feels pretty tough, and the card slots are tight. I could fit 5 cards into it--4 in the outside slots and 1 in the pocket in the middle. I was hoping that I could use it as a wallet and not just a card holder, but the pocket in the middle is very tight just like the other 4 slots on the outside, and you CAN stuff money in there but it's not very convenient to get it out. Thier claim of "...providing efficient organization and easy access to all your essential cards and cash" is a bit of a stretch, because if you have cards in the 4 outer slots the middle pocket becomes very tight, and not convenient or enjoyable to put cash in and harder to get it out.
I got the striped multicolor version, and it looks really nice and cool, though they might have described it as 'vintage' or having a 'worn' look, as it sort of seems like it's been weathered or used. You can see this for yourself in the pictures they provide on the product page--there are those little white spots on it, as if it is old and worn. Still looks cool but I thought I would mention it, so you know what you are getting.
I gave it only 4 Stars mainly because I was hoping it could be used better as a wallet and not just a card holder, and the middle pocket is a bit too tight for it to function that way in my opinion, but also because of its 'worn' look, as I was expecting it to look more 'brand new' and not so weathered.
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Reviewed in the United States on July 1, 2024