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Description
Integrated Marketing CommunicationDiscover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in depth exploration of IMC, presenting not just theories but also practical applications in
Discover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in-depth exploration of IMC, presenting not just theories but also practical applications in today’s dynamic marketing landscape.Uncover the foundational theories behind IMC, supported by empirical evidence and illustrated through real-world industry examples. This comprehensive text offers critical examinations of communication theory, strategy formulation, and planning, allowing you to grasp the complexities of consumer behavior. By understanding how to align IMC strategies with marketing objectives, you can effectively influence consumer attitudes and reinforce desired behaviors.
Key Features:
- A thorough review of IMC principles, including salience and persuasion theories of advertising, to enhance your marketing knowledge.
- Practical applications that demonstrate how to implement IMC within broader marketing frameworks.
- Reflective revision questions that encourage deeper learning and comprehension of marketing communication.
- Insightful practitioner profiles that draw on industry expertise, providing career guidance.
- Engaging case studies and 'IMC in Action' highlights to illustrate practical relevance in the real world.
- Suggested readings and key terms to enrich your understanding further.
Elevate your marketing skills and strategies with this indispensable resource for students, marketers, and professionals in the field. Embrace the future of communication with comprehensive knowledge and actionable insights.
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Product Reviews
★★★★★ 5
Timex tradition
The watch is pretty and functions great. The only thing I don't like is the light blue second hand is a bit hard to see in certain lighting. The other hands and numbers are easy to read and the band is easy to use. Nice watch with my favorite features.
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Reviewed in the United States on February 9, 2020
★★★★★ 5
Good purchase.
This is a very good price. It is easy to read, lights up at night. I am a nurse and must have a watch for work. Colors are cheerful. Easy to clean the band.
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Reviewed in the United States on May 13, 2020
★★★★★ 4
Love the military time feature & indiglo!
This is a great watch. Large face. I think I’ll have to change the band out quicker than I had hoped but I still think for the price it is great. Also, the pin snapped out randomly the second day I wore it while doing chores but it was easy to put back in since the pin was easy to find (thankfully). Still like it a lot for the features.
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Reviewed in the United States on April 19, 2019
★★★★★ 5
Love! Wear it all the time!
Always love these, own several!
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Reviewed in the United States on February 13, 2026
★★★★★ 5
Attractive and reliable
Very attractive color. Numbers are large enough to read. Honestly don’t know if watch is completely water resistant because have not had the opportunity to find out. Love that watch lights up!
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Reviewed in the United States on March 18, 2021