For the Love of White

For the Love of WhiteCondition: BRAND NEW ISBN: 9781784725563 Year: 2019 Publisher: Octopus Pages: 256 Description: Chrissie Rucker is the Founder and Owner of The White Company. Her story began in 1994, when she was unable to find beautifully designed, great quality white home essentials that were also affordable. What started as a 12 page mail order company has become one of the UK's most loved brands with more than 60 stores across Europe and the US. Today The White

Condition: BRAND NEW
ISBN: 9781784725563
Year: 2019
Publisher: Octopus
Pages: 256


Description:
Chrissie Rucker is the Founder and Owner of The White Company. Her story began in 1994, when she was unable to find beautifully designed, great quality white home essentials that were also affordable.



What started as a 12-page mail-order company has become one of the UK's most loved brands with more than 60 stores across Europe and the US.



Today The White Company has evolved enormously and become a complete lifestyle brand, offering a wide range of essential home accessories that really make a house a home. From beautiful linens, towels and china to a wider range of scented bath and home treats and a children's range, The Little White Company, it has also introduced an exciting range of clothing, loungewear and nightwear as well as furniture, lighting and rugs.



Chrissie grew up in Kent and left school at 16 to study couture design in London. Her working life began aged 18 working for magazines including Harpers & Queen, Brides, GQ and Vogue. She also held a PR role at Clarins.



Renowned for her meticulous attention to detail when creating products, Chrissie's desire is to constantly improve as well as delight the customer. She and The White Company have received many awards including an MBE and OBE for services to retail, The Sunday Times Profit Track 100 Best Brand Award, Private Business Woman of The Year at The Private Business Awards 2012 sponsored by PWC in association with HSBC and the ECMOD Best Customer Service Award.



In 2014 Chrissie founded The White Heart Foundation, helping vulnerable young men, women and c