SKU: 68165624153

The Advertising Effect eBook

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Description

The Advertising Effect eBookCondition: BRAND NEW ISBN: 9780195594140 Year: 2014 Publisher: Oxford University Press ANZ Description: This product is also available in paperback. This book will also be available on kindle from Amazon. Want to know how to influence other people? s behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best known brands across the globe. These techniques are grounded in

Condition: BRAND NEW
ISBN: 9780195594140
Year: 2014
Publisher: Oxford University Press ANZ


Description:
This product is also available in paperback.This book will also be available on kindle from Amazon. Want to know how to influence other people?s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider?s guide, to the ultimate behaviour change industry ? advertising. Expose the techniques that advertisers use to get consumers to buy.  Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
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SKU: 68165624153

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Azriel-Goddess
Whiting, US
★★★★★ 5
This Modular Wall System is very nice!
Color: Dark Gray, Size: 2 Panel "I"
This VIVO Modular Wall System, 2 PET Panels, Modern Professional Office Cubicle Dividers, is very nice! It is super easy to set up and individually, they are not too heavy, yet heavy enough to not be knocked over easily. They are very versatile in the way you want to use them. Personally, I want to set a divider for my recording space, and my desk/work space for better efficiency when doing one or the other. It’s also great if you need a backdrop if you do any type of video recording. Beautifully designed wall systems, thanks!
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Reviewed in the United States on August 3, 2023
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PQ
Lexington, US
★★★★★ 5
Works great once assembled
Color: Black
I had an experienced handyman attach the wheels, and even he was confused since the instructions are poor. So allow yourself some extra time to assemble the wheels. However, once attached and placed upright, the wheels are smooth and its very easy to position. And it folds up into a small footprint just as advertised. Looks great. No issues with quality.
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Reviewed in the United States on March 16, 2026
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MN
Grantham, US
★★★★★ 4
Good Product Missing Parts
Color: Gey
Great product, but they did not send all of the parts with the first shipment
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Reviewed in the United States on December 30, 2025
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webmonkee
Phoenix, US
★★★★★ 5
Game-changer for me
Color: Light Grey
I’ve had a basement office for a while. I share a big room with my work bench. I’ve always just had a curtain hanging between the two, but after a promotion, I decided it was time for something more professional looking. This divider is awesome, and move-able when I need the space for my workbench activities. The frame is very sturdy - impressively sturdy even. The felt walls are thick enough to take even heavy duty tacks. There are three things that could make it even better, but none of them are enough to knock a star off my review, because this is truly a quality piece of office gear. 1. Put a magnetic strip on the top bars so that you could hang a little heavier items or add magnetic hooks. I plan to buy some magnetic tape to allow for this. 2. Allow the panels to be locked at the top. The locking wheels do a decent job of keeping everything in place, but if you could also lock the top of the frames, it would greatly increase stability. Note that it is already quite stable, but the top locks would make it very similar to actual cubicle walls. 3. Put a swivel caster on the middle wheel bars. This would allow you to configure the panels and the “feet” at angles other than 90 degrees when desired. Again, these suggestions would take a fantastic item and put it into 6-star rarefied air. It is truly a great product as-is, but I would gladly pay another $100 for this item if it had these additional features.
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Reviewed in the United States on February 12, 2025
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Moonpie
Lexington, US
★★★★★ 5
Strongbird room dividers
Color: Gey
Great product. Easy to assemble, heavy duty used to hold scenery during church Christmas play. Use to divide classroom space. We plan to buy a 2nd divider soon
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Reviewed in the United States on April 15, 2025

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