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The Seven Rules of Trust: A Blueprint for Building Things That Last

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The Seven Rules of Trust: A Blueprint for Building Things That LastNATIONAL BESTSELLER From the founder of Wikipedia, a sweeping reflection on the global crisis of credibility and knowledge, revealing the rules of trust that transformed Wikipedia from a scrappy experiment into a global utility used by billions of peopleand how those rules can help others build things that last An important book . . . both hopeful and practical.Yuval Noah Harari, bestselling author of Sapiens and 21 Lessons for the 21st Century From

NATIONAL BESTSELLER • From the founder of Wikipedia, a sweeping reflection on the global crisis of credibility and knowledge, revealing “the rules of trust” that transformed Wikipedia from a scrappy experiment into a global utility used by billions of people—and how those rules can help others build things that last

“An important book . . . both hopeful and practical.”—Yuval Noah Harari, bestselling author of Sapiens and 21 Lessons for the 21st Century

From the beginning, people predicted Wikipedia’s demise. Instead, this global experiment in sharing knowledge and expertise online has become part of the fabric of modern, connected life. Today, every month, people view Wikipedia 11 billion times—just in the English language. The Internet’s encyclopedia has become a global utility, like water or electricity, and we rarely pause to consider the extraordinary fact of its existence.

Long before it became the biggest collection of knowledge in the history of the world, Wikipedia had to overcome its greatest challenge: getting strangers on the Internet to trust each other. They had to trust that others would not be abusive or uncivil. They had to trust that others would not unfairly change or erase their contributions. They had to trust that people had good intentions.

Trust, Wikipedia founder Jimmy Wales says, is a treasure. But it is not inanimate, like gold or gems. Trust is a living thing that can and must be cultivated. This book will show you how. And it will reveal how his organization, this one-time punchline, has become a global authority—in the same two decades when the public’s trust in everything else, from government to social media, has trended backwards.

Every community on earth depends on trust; it underpins our capacity to know things, and it is at an all-time low. Inspiring, approachable, and packed with candid lessons from the early days of Wikipedia, The Seven Rules of Trust is a guide to kickstarting a positive loop of accountability and creativity—and to building things that stand the test of time.
ABOUT THE AUTHOR

Jimmy Wales is an internet entrepreneur who is best known as the founder of Wikipedia and the Wikimedia Foundation. Named one of Time’s 100 Most Influential People, he was also acknowledged by the World Economic Forum as one of the top 250 leaders across the world for his professional accomplishments, his commitment to society, and his potential to contribute to shaping the future of the world. Born in Huntsville, Alabama, he lives with his family in London.

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SKU: 88044167267

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CNC106
Draper, US
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No stinging eyes for 6 yrs
Size: 4 Ounce (Pack of 1)
Out of all the sunscreens I've tried (zinc or otherwise) Alba Botanica is the only one that has not stung my eyes. Been using continuously for around 6 years. 7-8 years ago tried Neutrogena zinc sunscreen. It didn't sting initially but started stinging 1 year after continuous use. And Alba Botanica zinc Spf 50 does leave a white cast, just less intense than Neutrogena zinc.
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Nikki C.
Port Orchard, US
★★★★★ 1
Not described correctly
Size: 4 Ounce (Pack of 1)
The bottle says NO WHITE MARKS, but it does exactly have white marks..its hard to makeup on after that.
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Reviewed in the United States on April 26, 2026
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RaevenS
Whiting, US
★★★★★ 3
Great on paper, but milky
Size: 4 Ounce (Pack of 1)
Based on my research I think it's one of the best physical sunscreens. Highest active ingredient percent and good price. It is quite white and harder to melt in and I still tan quite deeply.
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Too thick and Difficult to Spread
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I’ve been using this sunscreen for several years. It was getting a good rating from Environmental Working Group in terms of being healthy for the skin. However, I finally gave up on it because it is so thick and difficult to spread. There are other healthy sunscreens that are not so thick and chalky.
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